Latest News
Digilant Enters Partnership with Tipico
Digilant, an omnichannel digital advertising services company, has partnered with Tipico, an international provider of sports betting and casino games.
Most recently, Digilant helped PopCorners, a well-known snack brand, increase its sales by 40% via a Facebook and Instagram campaign, as Digilant continues to expand into digital channels including Programmatic Audio/Podcasting, Facebook, Instagram, Snapchat, and Connected TV.
“Digilant’s unique ability to bring together a best in class team across digital media buying, analytics and marketing technology made them the perfect agency to support our go-to-market launch strategy. This omnichannel expertise and multifaceted approach to growing our business will be paramount as we reach sports fans and bettors across the United States,” Keith Gormley, Head of U.S. Marketing at Tipico, said.
“Having designed and developed one of the first trading desk data management platforms, Digilant has had a strong foothold in the programmatic media space for over a decade. Today, we are seeing a need in the market for complete omnichannel solutions. Digilant is at the forefront of not only providing a range of these types of services to clients but also doing so with transparency and measurable success,” Raquel Rosenthal, CEO of Digilant, said.
Compliance Updates
Wisconsin Division of Gaming Awards Genius Sports Sports Betting Contractor License
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been certified by the State of Wisconsin Division of Gaming as a gaming-related contractor with immediate effect.
With the addition of Wisconsin, Genius Sports now holds 50 licenses or equivalent, or is otherwise permitted to operate, in North America across the U.S. states, territories, tribes and Canada powering award-winning official data, streaming, and marketing solutions for leading sportsbooks and lotteries.
“We are honored that the State of Wisconsin Division of Gaming has authorized Genius Sports to provide state-licensed sportsbooks with access to our groundbreaking NFL products and media solutions. As the majority of U.S. states legalize sports betting, Genius Sports welcomes the opportunity to work with states like Wisconsin, on providing sports fans with our exclusive official NFL sports data-powered solutions for betting,” Mark Locke, CEO of Genius Sports, said.
Latest News
Industry heavyweights all set for biggest ever Indian Gaming Tradeshow
This year’s Indian Gaming Tradeshow, featuring the Digital Play Summit (DPS), will showcase more of the industry’s most high-profile operators than ever before, alongside a formidable line-up of its major providers.
Stand-out performers like iGT, Everi, Konami, Playtech, Chalkline, Continent 8, and GBank, as well as other stakeholders such as DraftKings and Fanduel, will be exhibiting at the Anaheim Convention Center, California, from April 8-11.
For the first time the 2024 event will also demonstrate tribal gaming’s adherence to player protection with the launch of a Sustainable Gambling Zone (SGZ).
The SGZ will be a focal point for collaboration where companies can discuss best practices, learn about the latest research and discover innovations in the area of harm prevention and long-term business and industry sustainability.
Presented as a physical area on the DPS show floor, it will feature kiosks where organizations committed to responsible gambling and players’ health will exhibit their services, products and tools.
The SGZ is supported by IGT and endorsed by the National Council on Problem Gambling, Massachusetts Council on Gaming and Health and The International Center for Responsible Gaming who were also among the first groups to confirm their presence with a kiosk.
The initiative, previously known as the Consumer Protection Zone at ICE London but unique for a North American gaming event, invites other organizations that put responsible gambling at the core of their practice to show their support.
Further exhibitors, sponsors and supporters of this key event in the industry calendar are expected in the next two weeks, all set to explore the incredible opportunities for growth in tribal gaming.
Ernie Stevens, Jr, Indian Gaming Association Chairman, said: “We’re delighted to have compiled such an expansive list of exhibitors as our stakeholders play a vital role in moving this industry forward, and positive progression is at the core of everything we do at the IGA.
“A key part of that is everybody working sustainably and progressively. The Sustainable Gambling Zone at Digital Play Summit is the perfect vehicle for that message and is a fantastic initiative.
“We’re excited to welcome exhibitors and visitors new and time-served to Anaheim to discover more of what we stand for and how working Indian country offers the opportunity to reap tangible rewards.”
Registration for the DigitalPlay Summit is included in all conference and tradeshow registration packages for the Indian Gaming Tradeshow & Convention.
Latest News
Internet Vikings Expands into Latin America with New Data Center
Internet Vikings, the leading licensed hosting provider, announces its entry into Latin America with a new data center. Signaling a beneficial move forward for the company, it continues to broaden its service offerings in response to the growing licensed iGaming and online sports betting sector in the region.
Seeing the potential in the regulated Latin America’s iGaming and Sports Betting market, Rickard Vikström, Founder and CEO of Internet Vikings, led the company’s efforts to establish a presence in the continent. “Entering into Latin America was not only a strategic decision for growth but also a commitment to provide local regulated operators with access to VMware cloud hosting, compliant with instant scaling on-demand,” Vikström stated.
New regulations and a steadily growing gambling industry position Latin America prominently within the global iGaming arena. Internet Vikings is ready to leverage these opportunities by offering reliable and secure hosting services that enable operators to develop in this competitive environment.
Kristoffer Ottosson, COO of Internet Vikings, emphasized the company’s obligation to support its clients’ efforts in new territories. “Our launch into Latin America underscores our dedication to providing the industry with a heightened level of cybersecurity, and infrastructure to support our clients effectively”, Ottosson remarked. “We are confident that our partnership with local stakeholders, combined with our VMware cloud hosting services, will enable us to deliver value to current and potential operators in the area.”
As Internet Vikings extends its global presence, with the introduction of tailored VMware cloud hosting services in Latin America, its focus remains on providing innovative solutions that fuel growth and improve user experiences to meet the specific needs of the market.
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