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Indiana Sports Betting Revenue Down 20.1% in June
Sportsbooks in Indiana have seen a decrease in revenue last month as most major sports continued on hiatus. The state saw $29.8 million in sports wagers in June, which was down 20.1% from $37.3 million in May.
June’s $29.8 million handle was shy by $145 million of what would have been expected with a full menu of summer sports, according to PlayIndiana estimates. But with an uptick in futures betting, major sports on the near horizon, and the reopening of retail casinos and sportsbooks, the industry still inched closer to normal.
“June historically is a slow month for sports betting, but the return of major sports are huge for Indiana’s sportsbooks, obviously, and we already see the momentum with a boost in futures betting. A surge in betting should come as major sports move closer. In fact, with pent-up demand and truncated seasons that shorten the wait for a potential payout, futures betting could prove particularly enticing,” Dustin Gouker, lead analyst for PlayIndiana.com, said.
June’s handle was down 20.1% from $37.3 million in May, but up 13.3% from $26.3 million in April. The month produced $2.9 million in adjusted gross revenue, down 8.1% from $3.2 million in May, and yielded $277,601 in tax revenue for the state.
Bets on the PGA Tour, auto racing, European soccer, hockey futures, and others — classified by Indiana simply as “other” than football, basketball, and baseball — produced $20.4 million in June, down from $30.5 million in May. But bets on the three major American team sports were up significantly — to $3.3 million in June from $1.4 million in May — fueled mostly by bets on baseball, which drew more than $2 million alone.
“Sportsbooks have done an excellent job over the last few months in keeping bettors engaged with unconventional betting sports, but those sports can’t replace the loss of basketball and baseball. But the return of baseball and basketball, and local interest with the return of the Indiana Pacers and Chicago-area teams, July should bring a big step toward recovery,” Jessica Welman, analyst for PlayIndiana.com, said.
With casinos reopening, June marked the return of retail sports betting. But that produced a relatively tiny $558,970 handle from in-person wagers, the first since March. A tepid reopening of in-person betting was expected with the sports world still trying to restart, but it is still an important milestone. Hollywood Lawrenceburg led the market with $323,968 in handle.
“The reopening of the retail market is important not only because it means significant new revenue for operators, but it also signals that the gaming industry is on the mend. Many challenges lie ahead for the industry, and the revenue lost can’t instantly be replaced. But things are headed in the right direction,” Gouker said.
The online market accounted for 98%, or $29.1 million, of June’s handle. DraftKings/Ameristar Casino led its online competitors with $18.2 million in bets, down from $20.1 million in May. That handle yielded $1.6 million in gross receipts, down from $1.8 million. FanDuel/Blue Chip Casino remained second with its $7.9 million handle in June, down from $12.3 million, resulting in an $839,056 win, down from $1.1 million.
“The Illinois launch of BetRivers could keep some Chicagoans at home, cutting off what has been a profitable market for Indiana. Indiana’s operators knew that day would come eventually, but it could slow down the near-term recovery for the state’s sports betting industry,” Welman said.
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SCCG Management Announces Strategic Partnership with JackTop
SCCG Management, a global leader in advisory and business development services for the gaming industry, has announced a strategic partnership with JackTop to support the global distribution and business development of the JackTop Live Dealer Casino Solution. This collaboration will leverage SCCG’s extensive network, expertise, and global reach to position JackTop as a leading live dealer casino solutions provider, catering to a wide range of online gaming platforms—from social casinos to Class III mobile on-premise operations and beyond.
JackTop offers a cutting-edge live dealer casino experience, broadcasting traditional casino games 24/7 in full HD. With operations spanning over 70 countries and a growing network of 100+ partners, JackTop combines American broadcasting technology, seamless multi-platform integration, and customizable environments to deliver an unmatched player experience.
The partnership will see SCCG Management driving global sales, fostering strategic partnerships, and expanding JackTop’s presence in key gaming markets worldwide. SCCG’s proven track record in accelerating business growth and facilitating entry into emerging markets ensures that JackTop’s innovative solutions reach operators who are seeking high-quality, customizable live dealer gaming experiences.
“At SCCG Management, we are always on the lookout for game-changing solutions that redefine player engagement and operator success. JackTop’s live dealer casino solution stands out with its commitment to quality, flexibility, and seamless integration across multiple platforms. We are excited to partner with JackTop to drive global adoption and bring its immersive gaming experience to operators and players worldwide,” said Stephen Crystal, Founder and CEO of SCCG Management.
JackTop’s live casino offerings include fully customizable environments, unique game development capabilities, and seamless integration into both online and land-based gaming operations. With features like real-time live chat, multi-game views, and full HD broadcasting, JackTop creates an authentic casino atmosphere for players, no matter where they are.
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GAN Selects Internet Vikings’ Hosting Solutions in Arkansas
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces the extension of its relationship with GAN Sports®, a supplier of industry-leading casino content, into Arkansas.
Following a successful multi-state collaboration initiated in 2022, Internet Vikings continues to support GAN by delivering hosting services tailored to their operational needs. Internet Vikings is continuing to grow across the United States, as Arkansas becomes the latest state to benefit from their hosting services.
GAN, a B2B supplier of internet gambling software-as-a-service solutions, initially entered into an agreement with Internet Vikings in a landmark deal covering 15 states. Since then, the relationship has grown stronger, with GAN relying on Internet Vikings’ bare metal server solutions to support their large-scale U.S. operations.
This expansion into Arkansas follows a recent deployment in Nevada, where Internet Vikings also provides hosting solutions to GAN. As GAN continues to operate across regulated U.S. markets, Internet Vikings remains a dependable resource, and has demonstrated its reliability to support long-term growth.
Rickard Vikström, CEO and Founder of Internet Vikings, shared his thoughts, “Our relationship with GAN reflects the trust we’ve built over the years. It’s not just about providing hosting solutions; it’s about understanding their vision and exceeding their expectations.”
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LiveRamp and Mohegan Launch Industry’s First Casino Media Network
LiveRamp announced it is powering the industry’s first casino media network for Mohegan, a global leader in casino and entertainment destinations. For the first time, brands can access Mohegan’s rich first-party insights to reach guests and players in addition to the ability to measure campaigns across the casino’s digital channels and on-premise experiences, including in-app, loyalty programs, slot machines, kiosks, and more.
Ad spending on travel-focused commerce media is forecasted to reach $2.96 billion next year as hospitality, gaming, and entertainment companies unlock their unique behavioral insights for advertiser partners. Mohegan alone captures 200 million impressions per month across its casinos and digital estate, including exclusive insights on visitors’ entertainment, dining, and vacation preferences. This unique set of data allows advertisers to immediately discover and activate highly engaged audiences while deepening customer understanding in ways previously not possible.
“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands. With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships, and protect customers’ data,” said Rich Roberts, President of Mohegan Digital.
LiveRamp’s data collaboration technology allows Mohegan to unify its data across sources and deliver an accurate, connected customer view to advertisers across its online and offline channels, maximizing the value of every customer interaction. LiveRamp also supports closed-loop measurement of media network campaigns, which brings the customer journey to life, giving advertisers deeper understanding of customer actions from ad exposure, to on-property visits or online interactions to ensure advertiser ROI.
Vihan Sharma, LiveRamp’s Chief Revenue Officer, said: “Mohegan is reimagining the gaming and entertainment industry by leveraging its unique first-party data as the powerful asset it is, forging new paths of innovation that unlock new revenue streams and transform customer experiences. LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem. That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”
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