Conferences
QCI’s Andrew Cardno to Speak at the Casino Marketing & Technology Conference
Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.
In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.
Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.
“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” Andrew Cardno, CTO of Quick Custom Intelligence, said.
“We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape,” Deana Scott, CEO of Raving, said.
Conferences
SBC Summit Rio to Close with a Bang as DJ Megastar Alok Headlines INFINITY Rio
SBC is raising the bar with Brazilian DJ megastar Alok headlining the unmissable INFINITY Rio party on 27 February at SBC Summit Rio 2025.
Building on the incredible success of the first INFINITY edition in Lisbon, Alok’s world-class talent, global fame, and electrifying sets will ensure yet another unforgettable night of high-energy music, creating an extraordinary closing experience as the industry’s biggest party, INFINITY, makes its Brazilian debut in Rio.
Rasmus Sojmark, CEO & Founder of SBC, said: “Having Alok, one of the most listened-to Brazilian artists and one of the most followed electronic stars, headlining INFINITY Rio demonstrates the size and scale of SBC Summit Rio. Our delegates are in for a true Tomorrowland experience, blending business networking with genuine world-class entertainment.”
The Riocentro Super Stage, a fresh addition to SBC Summit Rio, will shed its conference atmosphere to host the party, with Alok setting the tone for the Rio de Janeiro Carnival, starting the next day on the 28th of February.
“We’ve timed SBC Summit Rio 2025 perfectly so attendees can dive into business and then roll straight into the Carnival. And with Alok’s performance, there’s no better way to kick off the party,” Sojmark added.
Alok has roots in a family of musical pioneers—his parents, Ekanta and Swarup, are psytrance legends—which has helped him become a global name through the combination of Brazilian rhythms with innovative electronic dance music (EDM). His breakout single ‘Hear Me Now’, created alongside Bruno Martini and Zeeba, has racked up nearly 800 million streams on Spotify alone.
Recognized as a leading force in the Brazilian Bass genre, Alok’s powerful basslines and infectious beats have earned him consistent recognition as one of the world’s top DJs. Ranked 4th in DJ Mag’s Top 100 for three consecutive years (2021-2023), he remains a major force in the EDM world.
The DJ’s success goes beyond just his chart-topping music. With nearly 30 million monthly listeners on Spotify and 30 million Instagram followers, he has become a worldwide phenomenon. He has headlined some of the biggest festivals, including Tomorrowland, Ultra Music Festival, and Lollapalooza, and has collaborated with renowned artists such as Dua Lipa, Jason Derulo and Ed Sheeran.
In addition to his music, Alok has left his mark on popular culture by becoming a character in the popular battle royale game, Garena Free Fire. His impact on the industry has earned him spots on several prestigious charts, including Billboard’s Dance 100, Forbes Brazil’s 30 Most Influential Brazilians, and Spotify’s Top 100 Global.
Aside from his career, Alok is deeply committed to philanthropy. He founded the Alok Institute, which focuses on supporting education, environmental conservation, and social causes in Brazil. As Alok himself said: “Giving is the very purpose of life, and what makes me the happiest.” His efforts to give back extend to the music industry as well—he founded Controversia Records, a sub-label of Spinnin’ Records, and UP Club Records to promote emerging talent.
Sojmark believes that Alok is the perfect act to headline SBC’s second INFINITY: “The INFINITY brand was born in Lisbon, where we hosted our very first EDM-style festival concert featuring big names like Don Diablo, Miss Monique and Darude and the energy that night proved we had created something special. That success confirmed we’re on track, and now INFINITY Rio is taking it to the next level, with star talent like Alok leading the charge and setting a new standard for industry events.”
SBC Summit Rio has quickly established itself as the must-attend event for Brazil and has moved to Riocentro, one of Latin America’s largest convention centers, for its 2025 edition. February’s event is projected to attract more than 15,000 attendees.
Alongside this growth, the introduction of the Super Stage will elevate the attendee experience, while the Affiliate Leaders Summit and Payment Expert Summit brands—both of which debuted in Lisbon—are set to make their Rio debut.
Curious about Brazil’s biggest betting and iGaming event? Visit the official website for more details. Want to join us at the event and INFINITY Rio? Early Bird tickets are available now at R$2000 ( ~ $550 USD). Operators and affiliates can apply for complimentary tickets.
Conferences
WA.Technology ready to unveil Pick‘Em Player Props Fantasy Sports at SBC Summit Latinoamérica
WA.Technology, the award-winning B2B iGaming solutions provider, is ready to unveil its latest innovations across Pick‘Em Fantasy Sports at the upcoming SBC Summit Latinoámerica next week.
Already recognised as one of Latin America’s most successful B2B partners, the premium solutions provider is ready to showcase its newly upgraded portfolio designed specifically for operators looking to expand their presence across the LatAm market, including its cutting-edge WA.Fantasy product.
A tried and tested acquisition tool, the new Fantasy Sports and Pick’Em Player Props offering from WA.Technology looks set to become a favoured solution for big-name operators across the LatAm market.
Following a year-long research and development process, WA.Fantasy is designed to enable players to unleash their sporting expertise across Daily Fantasy Sports and Free-to-Play predictor games.
Tailored specifically towards operators looking to boost engagement, retention, and cross-selling opportunities, WA.Technology’s latest launch is soon to be trialled by some of LatAm’s biggest brands.
With extensive experience in Latin America, the WA.Technology team will also highlight its recent entry into the Peruvian gaming market as well as its plans for Brazil.
Having recently secured regulatory approval from Ministerio de Comercio Exterior y Turismo (MINCETUR) to enter the Peruvian gaming market, this new licence has marked a major milestone in WA.Technology’s journey to becoming the region’s leading platform provider.
With multiple partnerships also secured with major brands for the regulated Brazil market, as well as being at the forefront of developing some of the country’s most popular sportsbooks and online casinos, WA.Technology is well positioned to ensure its partners succeed come January 2025.
With a population of more than 212 million, industry analysts have predicted that Brazil’s sports betting market could surpass $2.3bn in gross win for 2025.
WA.Technology will also be spotlighting its full spectrum of iGaming solutions, including its WA.Platform, WA.Sports, WA.Casino, and WA.Affiliates verticals – all of which have been tailor-made to enable LatAm operators looking to drive engagement, retention, and cross-selling opportunities.
Axel Antillon, Regional Director for Latin America at WA. Technology, expressed his excitement for the upcoming event: “SBC Summit Latinoamérica presents a very exciting opportunity for the WA.Technology to show our LatAm prowess and demonstrate why we are the go-to provider for the region. WA.Technology has experienced significant growth across the region over the last few years, and we can’t wait to see what the future holds for us!
“We are very excited to be exhibiting at this event, the final one, before it finds its new home in Fort Lauderdale next year. We can’t wait to share some of our latest innovations and network with leading names from across Latin America.”
Conferences
Kaizen Gaming to participate at SBC Summit Latinoamérica
Kaizen Gaming, one of the biggest GameTech companies in the world, and its premium brand Betano will be attending this year’s SBC Summit Latinoamérica, taking place in Miami between October 29th – 31st, to share business progress across the region and to establish new connections and partnerships.
The summit forms part of a pivotal year for Kaizen Gaming in Latin America, where Betano has already established itself as a leading operator in Brazil, Chile, Peru and Ecuador, working closely with local authorities to provide a safe experience for players in regulated or soon to be regulated environments. It has also more recently entered Argentina and Mexico with more markets in the region to follow soon.
A Year of Landmark Sponsorships and Prestigious Collaborations
This year, Betano achieved a major milestone by becoming the official partner of CONMEBOL Copa America™ 2024. At the same time, through its sponsorship of UEFA EURO 2024™, it also made history as the first gaming brand to sponsor both of these prestigious international football tournaments simultaneously.
In addition, Betano is the main sponsor of Campeonato Brasileiro Série A, known as “Brasileirão Betano,” and holds naming rights for Copa Betano do Brasil until 2025. It also serves as the primary sponsor of the prestigious Clube Atlético Mineiro in Brazil and FBC Melgar in Peru. Earlier this year, Betano also announced a new partnership with the Argentine Football Association, becoming the exclusive betting partner of Liga Profesional de Fútbol and the title sponsor of both the ‘Torneo Betano’ and ‘Copa Betano’.
Growing Affiliations Across Latin America
Kaizen Gaming goes from strength to strength thanks to its innovative products and dedicated teams, among other things. One of the teams responsible for Kaizen Gaming’s success is the affiliate team. The team boasts native-speaking Affiliate Managers, ensuring personalised support for partners in each region.
Kaizen’s Gaming Affiliate program plays a pivotal role in driving acquisitions and revenue for the Betano brand, supported by a network of over 1,300 individual affiliates in markets across the globe. Through consistent delivery of customised, market-specific campaigns across key channels such as SEO, APPs, Influencers, PPC, email marketing, and CRM, the program meets our diverse needs. With a focus on a people-centric approach, data-driven strategies, and the use of innovative tools like Income Access, Kaizen Gaming continues to raise the bar in affiliate partnerships and market engagement.
Visit Stand F54 at SBC Summit Latinoamérica to learn more about Kaizen Gaming and its affiliate programs. Also make sure to reach out to the Kaizen Gaming team, composed of employees from various departments, throughout the Summit to meet up and explore potential collaborations.
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