Industry News
The Cordish Companies Breaks Ground on New $270+ Million Live! Casino & Hotel Louisiana
LRGC Gaming Investors LLC, an affiliate of The Cordish Companies, celebrated the commencement of construction on the first land-based casino in the Shreveport-Bossier market and the $270+ Million LIVE! CASINO & HOTEL LOUISIANA, a project that will serve as a regional destination for world-class gaming, dining, entertainment, and hotel amenities.
The official groundbreaking ceremony, hosted by The Cordish Companies Principal Jon Cordish, was attended by Louisiana State Senator Barrow Peacock, State Representative Sam L. Jenkins, Jr., Bossier City Mayor Thomas Chandler, and Louisiana Gaming Control Board Chairman Ronnie Johns, along with dozens of regional elected officials, and business, community and tourism leaders, who joined Cordish executives for the first turn of the shovels marking the start of construction on a project that will set a new standard for development in the Ark-La-Tex region bringing economic opportunity and inclusivity to residents.
The project is expected to generate $35 million in gaming tax revenues for the City of Bossier and more than $168 million in gaming tax revenues for the State of Louisiana within the first five years of operation. Annually it will generate $34 million in salaries, wages, and tips, create approximately 750 new construction jobs and approximately 750 permanent gaming and hospitality jobs for local and regional residents, as well as contract opportunities for local, minority, women-owned, and veteran-owned businesses.
“Today marks an incredibly special day for my family and The Cordish Companies as we continue to expand our Live! brand in the Southeast region of the country with the development of Live! Casino & Hotel Louisiana. With the first land-based casino in the market, Live! Casino will be a transformative development that will bring a first-class gaming and entertainment experience to millions of visitors, create significant new jobs, and generate millions of dollars in economic benefits for the community for generations to come. I’d like to thank state and local officials, in particular Mayor Chandler and Ronnie Johns, for their continued support for this project,” Jon Cordish, Principal of The Cordish Companies, said.
Live! Casino & Hotel Louisiana is being built on the site of the former Diamond Jacks Casino & Hotel in Bossier City. The property is located along the scenic Red River, directly across from Shreveport, with convenient access off U.S. Highway 71 and Interstate 20, approximately 20 miles from the Texas border and 40 miles from the Arkansas border, allowing for easy access for out-of-state guests and patrons.
Scheduled to open in 2025, Live! Casino & Hotel Louisiana will feature:
- more than 47,000-square-feet of gaming space including 1000+ slots and electronic table games and 40+ live action table games;
- a sportsbook;
- an upscale 550-room hotel, resort pool and fitness center;
- a 25,000-square-foot, state-of-the-art, multi-purpose Event Center for top name entertainment, meeting, conventions, non-profit and social gatherings;
- structured and surface parking;
- 30,000-square-feet of best-in-class dining entertainment venues including multiple new food and beverage outlets featuring nationally acclaimed concepts Sports & Social and PBR Cowboy Bar; Luk Fu, an Asian restaurant; a fine dining steakhouse; and more.
Industry News
Cliff Ehrlich Joins Rush Street Gaming as COO
Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as chief operating officer.
Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year.
“I’ve admired Rush Street’s strong leadership and steady expansion over the past two decades. I’m thrilled to join this dynamic organization and look forward to contributing to the company’s ongoing success,” said Ehrlich.
Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Following an initial public offering, Ehrlich led Monticello Casino & Raceway as president, chief operating officer and general manager until 2013.
After consulting with Mohegan Sun regarding Upstate New York development opportunities, in 2015, Ehrlich joined The Downs Racetrack & Casino in Albuquerque, serving as general manager and chief operating officer. He later ran two casinos for The Navajo Nation — Northern Edge and Flowing Water. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.
“Cliff’s ground-up casino development experience, deep operations background and team leadership ensure that all five Rivers Casino properties remain in great hands. He will continue the strong forward momentum established by Bill Keena, for whom we wish the very best in retirement,” said Tim Drehkoff, CEO of Rush Street Gaming.
Industry News
Wanna.com Welcomes Former MGM President & COO Chuck Bowling to Board of Directors
Wanna.com, the innovative daily fantasy sports gaming platform set to launch across the US, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise.
As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development. His leadership at MGM, where he was pivotal in enhancing guest experiences and driving operational excellence, aligns perfectly with Wanna.com’s vision of delivering unparalleled daily fantasy sports entertainment to users nationwide and internationally.
“We are thrilled to welcome Chuck Bowling to the Wanna.com Board of Directors. Chuck’s remarkable track record in the gaming and hospitality industry will be invaluable as we navigate the complexities of our launch and beyond. His strategic acumen and commitment to excellence resonate deeply with our mission to revolutionize the daily fantasy sports landscape,” said CEO/Founder of Wanna.com Jim Bob Morris.
Mr. Bowling expressed his enthusiasm for joining the Board, stating, “I am honored to be part of Wanna.com at such a pivotal moment in its journey. The company’s innovative approach to fantasy sports gaming with concepts such as Wanna Parlay, holds great promise, and I am excited to contribute to its success and growth.”
Industry News
Lotto.com Debuts New Digital Scratch Ticket Campaign Led by Havas New York
Online lottery platform Lotto.com has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.
Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.
As a build to the brand’s first campaign, “Welcome to Winever,” the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.
“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away. Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space,” Thomas Metzger, CEO of Lotto.com, said.
The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula, and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow.
“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it. Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one,” Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York, said.
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