Industry News
IGT Demonstrates Market Leadership and Momentum Across Gaming Product and Solutions Portfolio at G2E 2023
International Game Technology PLC (IGT) announced that it will present a vast portfolio of gaming, iGaming, and sports betting solutions in the Company’s impressive booth at the Global Gaming Expo (G2E) 2023, Oct. 9-12 in Las Vegas, Nev. Featuring more than 200 innovations and covering 19,000-plus square feet, IGT’s G2E showcase will clearly reflect the Company’s commitment to performance, quality and innovation, highlight its leadership as a technology-first omnichannel solutions provider and embody its G2E theme: “We’ve Got Game”.
“Backed by the momentum of several sequential quarters of strong Global Gaming performance, IGT is incredibly excited to connect with our customers at G2E and demonstrate how we’re leveraging key strengths and partnerships, in combination with next-generation technologies to propel their growth and shape the future of gaming. IGT’s focus on product performance, player satisfaction and the power of omnichannel gaming experiences will be evidenced in our G2E portfolio and by solutions such as Mystery of the Lamp, our MESA 4K ETG terminal, new Wheel of Fortune games and so much more,” Renato Ascoli, CEO of Global Gaming at IGT, said.
“Over the last 12 months, IGT PlayDigital has consistently delivered the highest-quality content, maintained operational excellence and sharpened its market-attunement strategies to drive our customers’ performance and profitability to the highest levels. G2E will be an important platform for IGT PlayDigital to demonstrate how we’re well-positioned for the future and how we plan to fuel the next chapter of our customers’ growth through our award-winning PlaySports team and technology, vast omnichannel content portfolio and highly sophisticated content aggregation and delivery platforms,” Enrico Drago, CEO of IGT PlayDigital, said.
Of the hundreds of innovations in IGT booth 3659, some of the most anticipated products will include:
Star-Studded New Licensed Game, Whitney Houston Slots: A collaboration with the Estate of Whitney E. Houston and Primary Wave Music, IGT’s all-new Whitney Houston Slots game will garner a standing ovation on the G2E floor. Rich with player-favorite game mechanics such as Stacked Wilds, Cash on Reels, lock and respin and persistence features, the Whitney Houston Slots game engages players with iconic Whitney Houston imagery and entertains with chart-topping hits such as “I Wanna Dance with Somebody,” “So Emotional,” and “How will I Know”. The game will debut on a new state-of-the-art form factor that is sure to attract attention from every corner of a gaming floor.
Captivating, Performance-Tested Multi-Level Progressives (MLP): IGT will propel its undeniable momentum in the MLP category with standout games across its premium and core game portfolios. The player-favorite Mystery of the Lamp MLP game will be a focal point of IGT’s premium portfolio and will accompany other exciting games, including Regal Link and new base game themes, Ji Xiang Ru Yi and Xi Chu Wang Wai, for the award-winning Prosperity Link MLP. From the core segment, IGT’s MLPs Kitty Glitter Grand, Samurai 888 Spin and the high-performing Magic Treasures game will all be on display.
New Spin on Wheel of Fortune Slots: G2E attendees can look forward to the iconic beckoning of “WHEEL-OF-FORTUNE!” as IGT celebrates its extended relationship with Wheel of Fortune and new omnichannel games. From the Company’s premium portfolio, Wheel of Fortune Big Money Week will make its trade show debut. The wide-area progressive game is housed on the towering Peak65 cabinet and includes a compelling persistence feature with a growing coin stack that can help players trigger the beloved Wheel Bonus. G2E will also be a showcase for the Wheel of Fortune Diamond Deluxe game and IGT PlayDigital’s Wheel of Fortune Triple Red Hot 7s Gold Spin.
Player-Preferred High-Limit Games and Hardware: As a long-time leader in high-limit slots, IGT is doubling down in this segment, giving it a dedicated section within its G2E booth. A must-see product will be a new, high-limit version of the DiamondRS cabinet with new stepper games Double Diamond Deluxe and Triple Double Gold Doubloons. Also, in the high-limit zone of IGT’s booth will be compelling high-limit core video game bundles featuring proven game themes such as Stinkin’ Rich, Cats and Wolf Run, and the legendary Game King and All Star Poker video poker games.
MESA 4K Electronic Table Games (ETG) Terminal: Following extensive player and operator focus testing, IGT’s revolutionary MESA 4K ETG terminal will make its global debut. Featuring a 27-inch ultra-HD display, the MESA 4K terminal enables players to play up to four different table games at once, as well as a mix of live and RNG games simultaneously. The terminal comes with many merchandising and configurability options, gives players user-friendly access to game statistics such as hot and cold numbers and provides roulette players with visibility to roughly 60% of the virtual roulette wheel, nearly twice the industry standard.
Elevated Player Convenience via New IGT ADVANTAGE apps: IGT has further enhanced its award-winning Resort Wallet with IGTPay cashless solution with must-see features Tip Ticket, which gives players the option to tip service staff with on-machine funds, and One Time Passcode (OTP), which elevates account security via a one-time account pin. G2E will also be the trade show debut for several IGT ADVANTAGE apps and on-machine conveniences that eliminate trips to kiosks and player loyalty desks. IGT will showcase its Gift & Go integration, which enables on-demand gifting in a slot machine’s service window or secondary display via IGT’s M5 content management technology. IGT will also spotlight additional self-service apps such as Beverage on Demand, iReserve, Taxable Accrual, Player Enrollment and more.
Omnichannel PlayDigital Game Content: With one of the strongest online game libraries in North America, IGT PlayDigital will spotlight new omnichannel games Prosperity Link and Money Mania, both acclaimed titles that have amassed significant player affinity in land-based casinos. The games will join IGT PlayDigital’s other omnichannel games such as Wheel of Fortune Triple Gold Gold Spin, the first and only omnichannel WAP jackpot in the US. IGT PlayDigital will also highlight the power and versatility of its engagement platform, which offers customers a suite of unique features such as cash drops, jackpots and tournaments to maximize the potential of every campaign.
As an end-to-end solutions provider, IGT will unveil performance-focused solutions across all its product lines. Additional innovations that will be represented in IGT’s booth will include:
- new titles to the Company’s industry-leading video poker portfolio with games such as Multipliers Rising video poker and Power Stacks Poker.
- the Company’s newest TournXtreme title, Stinkin’ Rich Tournament.
- the all-new VLT-focused Fort Knox Linked Jackpot game and IGT’s next-generation VLT systems technology, IntelligenEVO.
- the end-to-end PlaySports solutions, complete with self-service betting technologies such as the PlaySports BetPad and the CrystalFlex and PeakBarTop with Total Gaming software.
- a range of Washington CDS (Central Determination System) games and Class II games that build on popular game themes and incorporate player-favorite including Ji Xiang Ru Yi, Magic Wishes and Medusa Queen of Stone Cash Eruption.
- new Historical Horse Racing (HHR) games including Panther Pride, Tiger Pride and Game King video poker.
Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America™️ 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
Industry News
SOFTSWISS Wins SBC Latinoamérica Award for Help Brazil Initiative
SOFTSWISS has won the Socially Responsible Initiative of the Year nomination at the SBC Awards Latinoamérica 2024 for its impactful ‘Help Brazil’ initiative. This recognition underscores the company’s support for Brazilian communities affected by severe flooding earlier this year and its dedication to implementing meaningful social responsibility projects.
The SBC Awards Latinoamérica celebrates excellence in the Latin American gaming industry, gathering leading experts to acknowledge the achievements of operators, platform providers, affiliates, and suppliers across various sectors. SOFTSWISS’ ‘Help Brazil’ initiative distinguished itself among the top entries, with judges marking its focus on community sustainability and industry engagement.
Launched in May 2024, ‘Help Brazil’ provided immediate relief by delivering food, clothing, and clean water to flood-affected areas in Rio Grande do Sul in coordination with Movimento União BR. Further committed to sustainable recovery, SOFTSWISS partnered with PWTech, funding water purification installations in affected schools to guarantee long-term access to clean water.
Ivan Montik, Founder of SOFTSWISS, noted: “This prestigious award affirms our commitment to making a real difference. As we expand our business in Latin America, we build lasting relationships with people and partners in this region and see ourselves as part of the local communities. When action was needed, we could not remain on the sidelines. We are grateful that the Latin American industry recognised and supported our initiative and immensely thankful to everyone who joined us in this effort, both locally and internationally.”
Rubens Barrichello, Non-Executive Director in Latin America, who helped raise awareness for the initiative, added: “I am incredibly proud of SOFTSWISS’ commitment to a sustained and compassionate approach. This recognition underscores our dedication to supporting communities in Brazil, where we focus on making a meaningful impact. Together, with such comprehensive projects, we are demonstrating how our industry can step up when it matters most.”
Continuing its commitment to local communities, this September, SOFTSWISS and its employees provided financial aid and essential supplies to flood-affected regions in Poland, where the company operates two offices. The aid campaigns in Poland and Brazil reflect SOFTSWISS’ commitment to being a responsible partner for local communities and its broader focus on ESG principles through long-term health, environmental, and social initiatives, including World Environment Day, Pink October, and Movember.
SOFTSWISS welcomes its partners and clients to visit stand 2145 at the SiGMA Europe Summit to explore future collaboration opportunities.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Industry News
Cliff Ehrlich Joins Rush Street Gaming as COO
Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as chief operating officer.
Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year.
“I’ve admired Rush Street’s strong leadership and steady expansion over the past two decades. I’m thrilled to join this dynamic organization and look forward to contributing to the company’s ongoing success,” said Ehrlich.
Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Following an initial public offering, Ehrlich led Monticello Casino & Raceway as president, chief operating officer and general manager until 2013.
After consulting with Mohegan Sun regarding Upstate New York development opportunities, in 2015, Ehrlich joined The Downs Racetrack & Casino in Albuquerque, serving as general manager and chief operating officer. He later ran two casinos for The Navajo Nation — Northern Edge and Flowing Water. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.
“Cliff’s ground-up casino development experience, deep operations background and team leadership ensure that all five Rivers Casino properties remain in great hands. He will continue the strong forward momentum established by Bill Keena, for whom we wish the very best in retirement,” said Tim Drehkoff, CEO of Rush Street Gaming.
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