Industry News
Quick Custom Intelligence Releases QCI Enterprise Platform Version 5.2
Quick Custom Intelligence (QCI) has announced the launch of version 5.2 of its flagship product, the QCI Enterprise Platform. This monumental release includes over 200 new features and enhancements, making it the most significant update in the company’s history.
The 5.2 version upgrade focuses on three key areas: player development, marketing, and gaming operations, ensuring a comprehensive and feature-rich experience for users across the board.
In player development, the latest version introduces advanced predictive algorithms for customer forecasting, as well as integrated communication tools including voice, mass text, and mass email capabilities. This enables businesses to effectively streamline their customer outreach and engagement strategies.
For marketing, QCI 5.2 has matured significantly, having successfully delivered tens of millions of marketing offers through a wide variety of promotional segmentations. The product’s calculation engine has been expanded to include over 100 player worth calculations, providing users with a powerful and versatile tool for maximizing their marketing efforts.
The updated analytics feature offers users unparalleled flexibility to deliver an extensive range of analytics tailored to their unique needs. This allows businesses to make data-driven decisions with increased precision and confidence.
In addition to these improvements, QCI 5.2 introduces the QCI Resort Toolbox, a suite of packages built on the QCI Enterprise platform that includes QCI Campaign, QCI Opportunity, and QCI Insight. These comprehensive intellectual property packages provide operators with a robust framework to create their own resort tooling, starting with the wealth of knowledge and expertise provided by the QCI industry team.
“We are thrilled to release version 5.2 of our Quick Custom Intelligence software, which reflects our commitment to continuous innovation and providing our clients with the most advanced and efficient solutions in the market. We are confident that the enhanced features and functionality of this release will empower businesses to make smarter decisions and optimize their operations for maximum success,” Andrew Cardno, CTO of QCI, said.
Industry News
Mohegan Appoints Joseph J. Hasson as Interim COO
Mohegan Tribal Gaming Authority, known globally for its renowned integrated entertainment resorts, has appointed Joseph J. Hasson as interim Chief Operating Officer. Jody Madigan, the current COO, has resigned effective August 1, 2024, and will be taking a leave of absence pending his departure.
Joseph J. Hasson will serve as interim COO and retain his current role as General Manager of Mohegan Casino at Virgin Hotels Las Vegas, subject to necessary regulatory filings or approvals. Mr. Hasson was an obvious choice for the Management Board, given his prior experience as the former Chief Operating Officer of Station Casinos LLC and Red Rock Resorts Inc. Joe brings considerable expertise to the executive team with a consistent track record of operating excellence and success over more than 40 years’ experience in the gaming and hospitality industry. Mr. Hasson will report to Ray Pineault, President and Chief Executive Officer of Mohegan.
“Joseph J. Hasson’s deep understanding of the gaming and hospitality industry makes him exceptionally qualified to maintain our high service and operational excellence standards. We are confident that Joe’s extensive experience and proven leadership will ensure continuity in our operations and guest experience,” Ray Pineault, President and CEO of Mohegan, said.
Industry News
Jennifer Shatley Joins ROGA as Executive Director
Jennifer Shatley, a recognized expert in the field and a highly sought speaker and advisor, has joined the Responsible Online Gaming Association (ROGA) as Executive Director.
Shatley has had 25+ years worth of experience, working closely with the treatment community, academics, researchers, government bodies, state councils, and gaming industry representatives to promote responsible gaming.
“Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” Shatley said.
Industry News
Rush Street Interactive Appoints Brian Sapp as Chief Marketing Officer
Rush Street Interactive Inc. announced the appointment of Brian Sapp to the newly-created role of Chief Marketing Officer.
In his role as CMO, Brian brings a wealth of experience and a proven track record in leading data-driven marketing and live operations within the mobile industry and joins the Company’s executive leadership team reporting directly to Richard Schwartz, Chief Executive Officer.
“As we continue to grow and expand across the Americas, a marketing leader with Brian’s unique blend of gaming and mobile experience, strategic insight, and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer first experience. We are thrilled to welcome him aboard to lead our marketing strategy, team, and operations,” said Richard Schwartz.
As RSI’s growth continues to accelerate, Mattias Stetz, the company’s Chief Operations Officer who previously led the marketing team, has deepened his focus on scaling operations and increasing Latin American growth.
Brian Sapp said: “I am thrilled to join Rush Street Interactive at a time when the company has such strong momentum. RSI’s customer first focus really resonated with me as a marketer who understands what it takes to succeed in a competitive mobile landscape. I look forward to leveraging my experience and expertise to drive forward our marketing initiatives during RSI’s next phase of growth and deliver exceptional experiences to our customers.”
Prior to joining Rush Street Interactive, Brian served on the Executive Team at Rec Room, overseeing several functions, including media buying, product marketing, creative, social, and first-party revenue, where he played a pivotal role in driving the company’s growth strategies and user base to new heights. Before his tenure at Rec Room, Brian held the position of Senior Vice President of User Acquisition & Ads at Jam City, overseeing the successful marketing campaigns for a diverse portfolio of casual and social mobile games.
With a career spanning nearly two decades, Brian also served as the Director of Digital Publishing at WB Games, where he managed all aspects of user acquisition, analytics, and monetization for WB’s mobile gaming portfolio. He began his journey in the mobile industry at Tapjoy, where he served as Director of Developer Partnerships, playing a key role in strategic partnerships, developer relations, and app distribution and monetization.
Brian’s appointment underscores Rush Street Interactive’s commitment to innovation and strategic growth in the rapidly evolving online gaming landscape. His extensive experience and proven leadership will undoubtedly propel Rush Street Interactive to new heights of success as new markets come online and existing markets continue to mature.
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