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Industry News

Everi to Acquire Strategic Assets of Venuetize

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Everi Holdings has announced that it has agreed to buy certain strategic assets of Venuetize, an innovator of mobile-first technologies.

Venuetize is a privately owned innovator of mobile-first technologies that provide an advanced guest engagement and m-commerce platform for the sports, entertainment, and hospitality industries. Venuetize collaborates with its clients and partners with their venue ecosystem to elevate the guest experience and strengthen their mobile channel engagement, leading to incremental revenue opportunities.

“This acquisition will, for the first time, expand Everi’s addressable market beyond casino gaming and also perfectly aligns with our capital allocation strategy, which has delivered a track-record of success of executing on high-return accretive investments that expand our technology capabilities into new markets and new geographies. The complementary assets and established customer base of Venuetize being acquired together with our existing financial access and loyalty products are expected to enable further growth into additional entertainment, sports and hospitality venues and also to create new crossover marketing opportunities with our existing customers,” Randy Taylor, President and CEO of Everi, said.

The transaction is anticipated to close within 30 days, subject to customary conditions. The acquisition will be funded from existing cash on hand. Following the acquisition of these assets, Venuetize’s experienced team will join Everi.

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“Venuetize will grow Everi’s base of recurring revenues, and leverage our combined capabilities and third-party integrations to further elevate the capabilities of our range of mobile and wallet offerings for both gaming and gaming-adjacent customers. We are excited to welcome the talented Venuetize team to Everi. We look forward to adding their expertise and the company’s innovative technology solutions, which we expect will quickly become an important contributor toward our ongoing mobile-first growth initiatives. Having already established itself as a leading mobile platform provider in the sports, venue and entertainment markets, the addition of Venuetize begins an exciting new chapter for Everi, catapulting us into an expanding mobile space with recognized clients and venues known around the world,” Darren Simmons, Executive Vice President and FinTech Business Leader of Everi, said.

“I am thrilled at the opportunity to bring our expertise and leading solutions to the evolving mobile landscape in gaming. The knowledge and experience that our team has gained in delivering seamlessly integrated and complex mobile-first platforms to stadiums and other venues will readily create an encompassing fabric to strengthen guest engagement across any gaming enterprise,” Jon Romm, Founder and Chief Executive Officer of Venuetize, said.

Conferences

QCI’s Andrew Cardno to Speak at the Casino Marketing & Technology Conference

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” Andrew Cardno, CTO of Quick Custom Intelligence, said.

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“We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape,” Deana Scott, CEO of Raving, said.

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Industry News

Innovative Technology Americas Appoints Jeff Tash as Business Development Manager for North America

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Innovative Technology Americas Inc. has appointed Jeff Tash as its Business Development Manager for North America.

Jeff will focus on the amusement and vending industries, identifying and generating new sales opportunities. Innovative Technology specializes in note handling equipment and age and identity verification technology.

Lauren Fabbri, Business Development Manager for the gaming side of the business, said: “Jeff joined us back in March and hit the ground running spending his first day in the Innovative booth at the Amusement Expo show in Las Vegas! Jeff has settled into life at Innovative Technology and is already connecting with our amusement and vending customers across America and Canada.”

Tash said: “I am really enjoying working for Innovative! The overwhelming support and enthusiasm from both the team and our customers on my first day at Amusement Expo validated my choice to join ITL. I’m up to speed with all our products and really enthusiastic to share them with the many contacts I have in the industry.”

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Fabbri added: “Jeff has 15+ years in the amusement industry, primarily with OEMs in a sales and business development role, so has an extensive book of contacts including manufacturers, distributors, route operators and parts providers. He will be responsible for monitoring industry trends, identifying growth opportunities and emerging markets, conducting product demonstrations and facilitating strong client relationships. Jeff has phenomenal relationships and has already demonstrated his ability to motivate decision makers when representing us at trade shows, meetings and events.”

Tash added: “I am eager to provide reliable and innovative product solutions to the amusement industry and customers, and continue to ensure note handling remains at the forefront of the amusement and vending industries. I am excited to collaborate with Lauren and the rest of the North American team in the growth of the GAV (Gaming, Amusement, Vending) markets. Innovative is an organization with a strong sense of purpose and a passion to support its employees, and I am privileged to be a part of this.”

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Industry News

Advanced Casino Solutions Announces Major Upgrade to the Precision Insights & Engagement Platform

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Advanced Casino Solutions (ACS), a leader in targeted marketing and player engagement solutions for the gaming industry, announced a significant upgrade to its cutting-edge product, the Precision Insights & Engagement (PIE) platform. This enhancement further refines the capabilities of PIE, providing even more detailed insights into visitor behavior and setting a new industry standard for data-driven marketing.

The upgraded PIE platform now enables casino marketing executives to delve deeper into their visitor data, the only solution offering actual counts of visitors and comprehensive demographic profiles, not only for their own properties but also for competitors. The platform features interactive graphs that dynamically update to focus on specific visitor attributes such as gender, age, or activity level.

“Through the latest enhancements to PIE, we are empowering casinos to target and engage their audience with even greater precision. This upgrade makes PIE an essential tool for any casino aiming to optimize its marketing strategies and outmaneuver competition,” Scott Stokes, Founder and Chief Decision Maker of ACS, said.

Ryan Frohberg, Chief Marketing Officer at Casino del Sol and a user of the platform, said: “The upgrades to PIE have revolutionized our marketing capabilities, allowing us to act on insights with agility and effectiveness that were previously unattainable. The partnership we have with ACS has led to immense growth at our casino.”

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Designed for casino and hospitality executives alike, PIE’s enhancements facilitate deeper engagement through a variety of marketing channels including digital, email, direct mail, and phone calls. This makes PIE a versatile tool for enhancing guest experiences and increasing engagement across all touchpoints.

With the latest enhancements, the Precision Insights & Engagement (PIE) platform is set to redefine how casinos understand and engage with their clientele. By providing deeper insights and more granular data, this upgrade enables casino executives to strategically target and engage players, ultimately allowing them to grab a larger slice of the casino revenue pie.

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