WITHIN, the world’s first Performance Branding firm, announced that Hard Rock Digital has selected WITHIN as its digital media agency of record (AOR).
“We’re excited to introduce Hard Rock Sportsbook to fans in multiple states across the country, and digital strategy will be key to our success and growth. Having the right partner is crucial in these incredibly competitive markets and we value the expertise and strategic vision of the WITHIN team,” said John Koller, Hard Rock Digital’s Chief Marketing Officer and Managing Director, Marketing.
WITHIN will create an integrated, data-driven approach to drive the digital strategy of the Hard Rock Sportsbook app, Hard Rock Digital’s new mobile sports betting platform. WITHIN will design an omni-channel media program, using iterative assets and real-time data, to promote the app and drive awareness and downloads. WITHIN will collaborate with Hard Rock Digital to ensure that its marketing and business objectives are aligned with campaigns across all media channels.
“We look forward to working with Hard Rock Digital to build a media strategy that will maximize reach and lifetime value while providing a fresh, new way to engage devoted consumers who already love the brick-and-mortar Hard Rock experience,” said WITHIN CEO Joe Yakuel.