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DraftKings Enters into Partnership with American Ultimate Disc League

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DraftKings Inc. has entered into a partnership with the American Ultimate Disc League (AUDL).

As per the deal, DraftKings will feature AUDL in its Friday Game of the Week and make it available free to viewers on the DraftKings Dream Stream on YouTube and Twitch. This exclusive DraftKings content features exciting AUDL match-ups each Friday night during the 2021 regular season.

As the official and exclusive free-to-play (FTP) and sports betting provider of the AUDL, DraftKings is featuring an FTP Pool with cash prizes for winners. Free-to-Play participants can make free game picks each week to win thousands in prizes all season.

“We are thrilled to collaborate with DraftKings, the leader in sports gaming entertainment, to introduce the exciting sport of professional Ultimate to new fans in the US and beyond. Our strategy to entertain and engage new fans by combining data and gaming with our live media content is on full display through the DraftKings’ Friday Game of the Week, Free-to-Play Pools and other free weekly content,” Steve Hall, CEO and Commissioner of AUDL, said.

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The AUDL and DraftKings collaboration will produce a weekly segment, “Lepler’s Locks”, featuring the “Voice of the AUDL” – Evan Lepler, which airs each Wednesday on Facebook Live. In addition, “Lepler’s Locks” is offered on-demand on AUDL.tv. AUDL and DraftKings have also created a digital preview show entitled “AUDL Weekly Presented by DraftKings” that airs each Wednesday night during the AUDL season leading into the weekend events. This show will break down the statistics of each AUDL team and their players, as well as highlight major storylines and matchups to watch.

“Fandom today goes well beyond mainstream sports, and the excitement around the AUDL underscores these new engagement possibilities. There is a real draw for fans to see the best ultimate disc players in the world compete, so we’re adding yet another interactive layer through new pools, betting and content,” Ezra Kucharz, Chief Business Officer at DraftKings, said.

After each weekend’s play, the AUDL selects a player as the DraftKings “King of the Game” based on the largest statistical contribution and impact on the outcome of a game. At the end of this 2021 season, players will vote to select one player who will be crowned as the DraftKings “King of the Year” and will be announced at the AUDL Championship Weekend 10, being held at Audi Field in Washington DC on September 10 and 11.

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Cliff Ehrlich Joins Rush Street Gaming as COO

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Cliff Ehrlich Joins Rush Street Gaming as COO

 

Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as chief operating officer.

Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year.

“I’ve admired Rush Street’s strong leadership and steady expansion over the past two decades. I’m thrilled to join this dynamic organization and look forward to contributing to the company’s ongoing success,” said Ehrlich.

Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Following an initial public offering, Ehrlich led Monticello Casino & Raceway as president, chief operating officer and general manager until 2013.

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After consulting with Mohegan Sun regarding Upstate New York development opportunities, in 2015, Ehrlich joined The Downs Racetrack & Casino in Albuquerque, serving as general manager and chief operating officer. He later ran two casinos for The Navajo Nation — Northern Edge and Flowing Water. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.

“Cliff’s ground-up casino development experience, deep operations background and team leadership ensure that all five Rivers Casino properties remain in great hands. He will continue the strong forward momentum established by Bill Keena, for whom we wish the very best in retirement,” said Tim Drehkoff, CEO of Rush Street Gaming.

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Wanna.com Welcomes Former MGM President & COO Chuck Bowling to Board of Directors

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Wanna.com, the innovative daily fantasy sports gaming platform set to launch across the US, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise.

As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development. His leadership at MGM, where he was pivotal in enhancing guest experiences and driving operational excellence, aligns perfectly with Wanna.com’s vision of delivering unparalleled daily fantasy sports entertainment to users nationwide and internationally.

“We are thrilled to welcome Chuck Bowling to the Wanna.com Board of Directors. Chuck’s remarkable track record in the gaming and hospitality industry will be invaluable as we navigate the complexities of our launch and beyond. His strategic acumen and commitment to excellence resonate deeply with our mission to revolutionize the daily fantasy sports landscape,” said CEO/Founder of Wanna.com Jim Bob Morris.

Mr. Bowling expressed his enthusiasm for joining the Board, stating, “I am honored to be part of Wanna.com at such a pivotal moment in its journey. The company’s innovative approach to fantasy sports gaming with concepts such as Wanna Parlay, holds great promise, and I am excited to contribute to its success and growth.”

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Lotto.com Debuts New Digital Scratch Ticket Campaign Led by Havas New York

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Online lottery platform Lotto.com has launched a new Digital Scratch ticket campaign with surprising creative developed by Havas New York as the brand’s agency of record.

Lotto.com launched their first-to-market Digital Scratch tickets offering in December 2022, which transformed how traditional paper scratch tickets are played. As Digital Scratch tickets offer customers the opportunity to experience the thrill of playing a physical scratch ticket in a digital, secure setting, the campaign taps the thrill of winning anytime.

As a build to the brand’s first campaign, “Welcome to Winever,” the new Digital Scratch campaign avoids category cliches like CGI fantasy worlds and big spenders, instead capturing traditionally “unlucky” moments, and turning them into winning ones. With this theme at the core of the creative, the campaign highlights unlucky practicalities of life, such as getting your car towed or unexpectedly getting splashed by a taxi driving through a puddle. In each scene, the unlucky scenario is transformed into a lucky one with the ease of a Digital Scratch win on Lotto.com.

“In an often unlucky world, Lotto.com’s Digital Scratch tickets are a reminder that a win could be just a scratch away. Scratch tickets currently make up two-thirds of the $100+ Billion U.S. lottery market and our pioneering Digital Scratch innovation marks a significant milestone for the industry and solidifies our position as a pioneer in the digital lottery space,” Thomas Metzger, CEO of Lotto.com, said.

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The fully integrated campaign was led by Havas New York, with paid and earned media support from Havas Village agencies including Republica Havas, Havas Formula, and Havas CX. The creative will roll out across radio, TV, and streaming throughout the month of August, with social media, digital, and out-of-home to follow.

“Lotto.com is spearheading an industry transformation with the introduction of Digital Scratch tickets and we are excited to be a part of it. Unlucky moments are something that all of us can relate to, no matter how big or small. We strive to set our brands apart from competitors by authentically connecting with consumers, and this new creative demonstrates how easy it is to turn even the unluckiest moment into the luckiest one,” Dan Lucey, Chief Creative Officer & Co-CEO of Havas New York, said.

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