Gambling in the USA
Casino and Sportsbook Platform Provider Soft2Bet Selects 5WPR as Agency of Record
5WPR, one of the largest independently owned PR firms in the US, announced that it has been selected as the public relations Agency of Record for casino and sportsbook platform provider, Soft2Bet, which, after successfully growing its business throughout Europe, is launching in the US, targeting New Jersey as the first state where it will debut its offering.
5W will work with Soft2Bet to increase the company’s awareness in the US through events and media relations in national and trade media. As part of this, the agency will increase exposure of Soft2Bet’s executives as thought leaders on igaming, leveraging its game-changing gamification technology, Motivational Engineering Gamification Application (MEGA), which is proven to increase user retention.
“The online gaming and gambling space is exploding. Over the past few years, we have seen many new markets legalize online gambling and expect to see more follow suit creating immense opportunity for the industry. The 5W team has a long track record of helping companies launch in the US, especially in rapidly expanding and changing industries, and we’re excited to be Soft2Bet’s partner as they enter this market,” said 5WPR Founder & Chairman Ronn Torossian.
“Our approach is dynamic and focused, ensuring we extract the value from every given opening, and we want our partners to approach business in exactly the same way. This is why we have chosen Ronn and his teams at 5W to be our PR Agency as we bring our unique products to the US and wider North American markets,” Martin Collins, Chief Business Development Officer of Soft2bet, said.
“North America represents a significant opportunity and in common with other major markets has its own specificities when it comes to communications, history, and industry practice. The 5W team will help us navigate and enhance our presence in this environment and with the massive growth we have experienced in the past years,” Collins added.
5W has already generated a notable amount for Soft2Bet through their participation at the G2E Conference in Las Vegas and ICE in London. The team utilized the conferences to highlight Soft2Bet’s capabilities and demonstrate its motivational engineering features.
Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.
Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.
Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.
This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.
Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”
The Mechoopda Indian Tribe has announced that the Mechoopda Economic Gaming Authority (MEGA) Board has made the decision to suspend operations at Mechoopda Casino. The final day of operations will be Friday, January 31, 2025.
The Mechoopda Casino says this decision comes after months of deliberation and efforts to address the various challenges affecting the casino’s operations.
Dennis Ramirez, Tribal Chairman of the Mechoopda Indian Tribe, said: “Suspending operations at the Casino is a heart-wrenching decision that affects not only our Tribe but also our valued employees, customers, and the surrounding community. While this chapter is closing, our commitment to the Casino’s long-term vision remains steadfast. For over 25 years, this project has been a cornerstone of our economic development goals, and we will continue to work toward its future reopening.”
The Tribe is taking steps to support both its employees and community partners during this transition period:
Employee Support: The Tribe is committed to offering resources and guidance to assist team members through this difficult time.
Remaining Open Until January 31: The Casino will remain open through its final day of operation, giving guests the opportunity to enjoy the remaining days of service.
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