Gambling in the USA
Scientific Games and Allwyn Move Bold Plans Forward for UK National Lottery
Company’s Key Milestones on Schedule and New, Modern UK Technology Facility Officially Operating
Scientific Games marks the official transfer of the UK National Lottery’s fourth license on February 1. Through close collaboration with partner Allwyn UK, Scientific Games has delivered strategically planned milestones to support Allwyn’s plans to grow The National Lottery responsibly and minimize environmental impact.
Positive momentum is underway with the opening of Scientific Games’ high-tech, 92,000-square-foot state-of-the-art scratchcard logistics facility in Warrington, UK to serve The National Lottery retailers. The facility features the company’s patented SciTrak technology, which includes predictive ordering and sorting systems that drive scratchcard supply-chain efficiencies and sales performance. The on time opening of the new facility brings new jobs to the industrial city approximately 20 miles southwest of Manchester.
The logistics facility is the first of many scheduled deliverables from Scientific Games that are planned as part of the company’s partnership with Allwyn. Allwyn’s transformation program includes, in time, the conversion of The National Lottery’s technology to Scientific Games’ advanced SYMPHONY enterprise gaming system and more than 40,000 retailer terminals. Additionally, through the partnership, Scientific Games will provide a new digital platform, and high-performance instant win games created by UK-based SG Studios as well as partner studios around the world via the SG Content Hub and Partner Program.
“We commend Allwyn on its vision for growing The National Lottery and substantially increasing returns to National Lottery-funded projects as a result. We’ve long-awaited this moment, made possible through a close, working partnership. Together, we’ve proven our ability to navigate challenges necessary to begin delivering sustainable and responsible growth to the UK National Lottery on time and across channels,” said Michael Conforti, President of International and Strategic Accounts for Scientific Games. “With more technology and products being deployed over the course of the license, this is going to be a very exciting time for The National Lottery, its retailers, players and beneficiaries.”
On February 1, as the exclusive scratchcard provider to The National Lottery, Scientific Games commences its world-renowned Scientific Games Enhanced Partnership program with portfolio planning advanced logistics and distribution of current scratch games alongside all-new, data-driven scratch games created and produced by the company. The scratchcards are produced at the company’s Leeds, UK facility, one of five production facilities for the world’s largest lottery games company.
“Our ambition is to offer more games, attract more players, inject more entertainment, create more winners and raise even more money for National Lottery-funded projects. Powering that ambition is a significant investment in our technology and operations as we modernize to secure The National Lottery’s future sustainability,” said Andria Vidler, CEO for Allwyn UK.
In addition to applying 50 years of best practices to game design and performance, Scientific Games is one of the first lottery companies to be globally certified to the Responsible Gaming Supplier framework established by the World Lottery Association. The socially conscious company has delivered on its promise of an environmentally focused facility in Warrington featuring solar and battery power, radiant heating system, all-electric lift equipment and energy- efficient lighting. Operations within the building employ energy-efficient and minimum waste-to-landfill recycling processes certified by Forest Steward Council standards. Scientific Games’ UK field service vehicles are all electric and the company uses an internationally recognized sustainable courier for deliveries to The National Lottery retailers.
With products that generate 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, serving 130 lotteries in 50 countries, including 19 of the Top 20 instant game lotteries (La Fleur’s 2023 World Lottery Almanac).
SciTrak™ and SG Content Hub™ are trademarks of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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