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Gambling in the USA

SCIENTIFIC GAMES’ DIGITAL GAME ENHANCEMENT DRIVES $1 AND $2 SCRATCH-OFF SALES PERFORMANCE IN SOUTH CAROLINA

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SCIENTIFIC GAMES' DIGITAL GAME ENHANCEMENT DRIVES $1 AND $2 SCRATCH-OFF SALES PERFORMANCE IN SOUTH CAROLINA

 

Scientific Games continues the company’s 20+ years of digital lottery innovation with a game enhancement for the South Carolina Education Lottery that is impacting player engagement and increasing sales.

The Lucky Day digital second-chance promotion is driving sales for two retail scratch-off games, $1 Wild Luck and $2 Crazy LuckWild Luck is performing 36% higher than all $1 SCEL scratch-offs currently on sale and Crazy Luck is performing 17% higher than all SCEL $2 games launched this fiscal year. Since launching in early February, the two SCEL scratch-off games have topped $5.2 million in sales, with nearly 23,000 unique players entering more than 335,000 tickets online.

The Lucky Day promotion takes players with non-winning Wild Luck and Crazy Luck scratch-off tickets online to spin a digitally animated Lucky Day wheel for a second-chance opportunity to win $500. The animated wheel spin features the winning symbol from the player’s specific ticket and was designed and developed by Scientific Games as part of a unique omnichannel offering to crossover digital and physical experiences in a new and engaging way.

Ammie Smith, Director of Product Development for the South Carolina Education Lottery, said, “By linking our physical scratch-off ticket to the digital second-chance opportunity, we’re offering South Carolina players a unique omnichannel experience that they’re clearly enjoying, and it’s driving sales.”

Wild Luck and Crazy Luck are from the new line of VariPlay HD Games created by Scientific Games featuring high-definition, three-dimensional play symbols randomly placed from ticket to ticket by patented production technology to give players a unique experience every time. The intricate detail of the high-definition play symbols makes VariPlay HD Games a good fit for a digital game extension.

John Schulz, President of Americas and Global Instant Products for Scientific Games, said, “We are very pleased with the performance of VariPlay HD Games for our lottery customers overall, but the addition of one of our newest digital enhancements has truly made these $1 and $2 games big winners for the South Carolina Education Lottery in terms of sales performance. While these retail games were very strategically designed for SCEL’s portfolio using Scientific Games’ analytics and insights, players are responding to the simplicity of the Lucky Day digital enhancement.”

The SCEL is currently ranked No. 4 in the world for instant game per capita sales. The Lottery is one of 20 worldwide that participate in the Scientific Games Enhanced Partnership program, which includes world-leading instant game design and portfolio management services, as well as data-driven analytics and insights, game manufacturing, advanced logistics, marketing, sales support, digital and licensed brand services. In addition to instant games, the company provides SCEL with licensed properties, a mobile app and a customer relationship management program to directly engage with players and provide exciting content and direct, personalized messaging.

Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries, including nearly every North American lottery.

Gambling in the USA

PENN Entertainment Launches Stand-alone Hollywood Casino App in New Jersey

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PENN Entertainment announced that its stand-alone Hollywood Casino app has launched in New Jersey. The new Hollywood Casino platform is available on Android, iOS, and desktop and can also be accessed via the ESPN BET app. Customers can login to Hollywood Casino using their ESPN BET credentials, allowing for a seamless experience across PENN’s online betting and casino platforms.

Ranked by Eilers & Krejcik as the #2 overall iCasino product in the US, Hollywood Casino offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house casino game development studio. Hollywood Casino also includes bespoke live dealer tables and exclusive games such as the recently launched Devils Blackjack, an original title leveraging PENN’s partnership with the New Jersey Devils.

“We’re thrilled to introduce our dedicated, casino-first experience to customers across New Jersey. Hollywood Casino delivers a best-in-class experience with an extensive game library, seamless gameplay, and exclusive content from our in-house studio. This launch builds on the strong momentum we’ve gained since introducing our enhanced standalone app in December,” said Aaron LaBerge, Chief Technology Officer of PENN Entertainment.

The stand-alone Hollywood Casino platform debuted in Pennsylvania last December and is also available in Michigan.

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Gambling in the USA

Bitline and Everi Announce Crypto Liquidity for Choctaw Casinos & Resorts in Industry First Development

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Bitline, the only provider for casino chip access directly from cryptocurrency, has announced its first major collaboration in the U.S. casino market, teaming up with Choctaw Casinos & Resorts through its collaboration with Everi, a premier provider of financial technology and gaming solutions. This collaboration introduces cryptocurrency and digital assets as a new source of liquidity for casino patrons and marks the first time that such a functionality has been enabled within the American gaming industry. 

Leveraging Everi’s CashClub’s comprehensive payment infrastructure, Bitline’s solution is able to efficiently board, screen and verify patrons looking to leverage their digital assets whilst also allowing patrons to move screened assets into custody within minutes. Bitline’s integration with Everi Cash Club, the leading financial access services suite for casino payments, will enable the technology for the benefit of Choctaw Casinos & Resorts, and is the first time that such a functionality has been possible in the U.S. regulated casino market.

Catering to the growing demand for greater cryptocurrency and digital asset integration within the casino industry, the collaboration between Bitline and Everi’s forms a transferable blueprint that offers casino operators and their patrons an alternative way to manage funds, access liquidity, and leverage the benefits of cryptocurrency and other digital assets. 

This milestone reflects a strategic shift in how casino operators view and manage financial interactions with their guests. The introduction of cryptocurrency as a liquidity solution provides additional options for guests and lays the foundation for Choctaw Casinos & Resorts as it looks to the future of gaming sector finance, setting a new standard in financial accessibility and convenience. 

“Working with Choctaw Casinos & Resorts and Everi to make this a reality is a historical moment for both the casino and blockchain industries. Bitline was conceptualized to advance the gaming sector and offer a wider variety of financial options for the casino industry,” said Richard Jones, CEO at Bitline. “We’re entering an era where digital assets can fundamentally enhance the gaming experience, providing casino operators with a future-ready financial framework that can expand and evolve as the industry does. This collaboration is just the beginning of our vision to modernize casino payment capabilities on a global scale.”

Victor Newsom, SVP Product Management, Payments Solutions at Everi comments “This unique integration combines BitLine’s additional payment accessibility options with Everi’s ability to enable seamless, secure, and regulatory compliant financial transactions for casino patrons. Designed from the ground up to exceed the rigorous compliance demands of the industry as well as the discerning expectations of gaming VIPs around the world, Choctaw’s patrons are now no longer limited to the access, times, amount, and speed constraints of the legacy financial systems. This also significantly reduces risk for our casino customers, such as Choctaw.”

“We are excited to be the first casino in North America to offer our guests another way to play,” said Thomas McDonald, Senior Director of Cage and Credit at Choctaw Casinos & Resorts. “Through our long-term relationship with Everi, a leader in fintech solutions, we will continue to invest in innovative offerings that provide the discerning gaming VIP access to funds in a safe and secure manner.”

The Choctaw Casinos & Resorts integration represents only the first phase of Bitline’s broader mission to bring cryptocurrency solutions to casinos and casino patrons worldwide. As cryptocurrency and digital assets continue to gain traction in the gaming sector, Bitline’s easy to integrate and patented payment model stands poised to become a key player in transforming gaming finance. Future plans include expanding  services across other major casinos and gaming markets, both domestically and internationally, establishing cryptocurrency as a new standard feature of the gaming experience.

The solution is to be formally rolled out on March 7, 2025, with the first transaction taking place at Choctaw’s Durant, Oklahoma, location.

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Compliance Updates

MGCB Continues Crackdown on Unlicensed Online Casinos

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The Michigan Gaming Control Board (MGCB) has taken decisive action against five offshore online casinos, sending cease-and-desist letters for violating state gaming laws. These websites offer a variety of casino games, such as slots, poker, blackjack, Keno, bingo, and game show games, in addition to sports betting.

The following unlicensed operators are now under scrutiny following the MGCB’s action:

BetWhale Casino, Curaçao

Black Lotus Casino, owned by TD Investments Ltd., Belize

Coins Game Casino, Curaçao

Love2play Casino, Curaçao and Costa Rica

Orion Stars 777 Players, Sichuan Province, China

“These illegal platforms not only violate Michigan’s gaming regulations but also put consumers at risk by offering unreliable withdrawal options and lacking essential consumer protections. Our top priority is safeguarding Michigan residents by ensuring that all online gaming activities are conducted legally and safely. These operators must stop their activities or face additional legal consequences,” MGCB Executive Director Henry Williams said.

Investigations into these illegal activities have revealed that the operators are in violation of multiple Michigan state laws.

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Despite offering various payment options like Visa, MasterCard, PayPal, and cryptocurrencies (e.g., Bitcoin and Ethereum), these illegal operators impose strict withdrawal conditions, often requiring players to wager their initial deposits multiple times before they can access their winnings.

The MGCB has given these operators 14 days from the date of receipt of the cease-and-desist letters to halt their illegal activities.

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