Compliance Updates
iDEA Adopts Online Gaming and Sports Betting Responsible Advertising Code

iDEA Growth (iDevelopment and Economic Association), the leading nonprofit trade association representing online gaming and sports betting business growth in the U.S., announced the adoption of a new Online Gaming and Sports Betting Responsible Advertising Code.
Online sports betting and iGaming advertising plays a vital role in the industry’s legalization and regulation. Responsible advertising supports competition, multiplies consumer choices and promotes responsible gaming initiatives, like iDEA’s Responsible Gaming Pillars.
“Responsible advertising minimizes risks to online sports betting and iGaming consumers by ensuring that advertisements do not target or appeal to vulnerable groups, including minors and people who struggle with addiction,” said iDEA Executive Board Member Jim Ryan, CEO of Boyd Interactive. “By adopting the Responsible Advertising Code, our members are showing their commitment to promoting safe and responsible gambling practices, encouraging moderation and providing information about problem gambling helplines and resources.”
iDEA represents all sectors of the rapidly growing industry of online gaming and sports betting entertainment, including operations, development, technology, payment processing, marketing and law. Each of our members commit to the Responsible Advertising Code’s principles:
- Complying with Legal Requirements Relating to Sports Wagering and Online Gaming Advertising
- Promoting Sports Betting and Online Gaming Only to Those Over the Age of 21 (unless state law is 18 years and older)
- Limiting College and University Advertising
- Promoting Responsible Gaming
- Implementing and Monitoring Code Compliance
“The legal online sports betting and iGaming industry is subject to strict regulations and licensing requirements. Responsible advertising is often a mandatory requirement imposed by regulatory bodies,” said iDEA Executive Board Member and Light & Wonder Global Head of Government Affairs & Legislative Counsel Howard Glaser. “iDEA and its members are demonstrating that they are wholly committed to responsible advertising because we embrace both ethical practices and our customers’ well-being.”
The Responsible Advertising Code was developed by iDEA’s Responsible Advertising Committee. The group will review the Code each year and recommend updates as needed. In addition, iDEA members will train industry employees involved in advertising on the Code and will offer a mechanism for complaints against iDEA members that appear noncompliant.
Compliance Updates
MC Games Announces Ombudsman Channel for User Questions

MC Games has officially announced its exclusive ombudsman channel. The space arises to listen carefully to the opinions, suggestions, doubts and possible complaints of the platform’s users, ensuring direct dialogue and continuous improvement of the services offered.
Thinking about every detail so as not to leave any player with an unsolved problem, MC Games offers several steps to help players: First, the bettor finds a team with humanized support, 24 hours a day, in the chat. If the problem is still not resolved, the gaming platform offers the Ombudsman Channel to answer major questions, which are beyond the basic guidelines on how to withdraw, make a deposit or other such issues.
In a simple and intuitive way, the user is faced with the “Report on the Web” button on the site, directing him to the Customer Service Center. There, he will be able to answer questions, with the requested information, ensuring that his service happens quickly, safely, and efficiently.
The same space also works for those who want to share compliments, report the browsing experience on the platform and even send suggestions, so that the MC Games team can increasingly improve the experience of its audience, offering the most innovative in the market.
Compliance Updates
Chicago City Council Members Pushing to Legalize Video Gambling

Chicago City Council members are reviving plans to legalize video gambling in the city, introducing two ordinances that could bring hundreds of terminals to O’Hare and Midway airports and allow machines citywide for the first time.
One ordinance, introduced by Alderman Gilbert Villegas (36th), targets the city’s airports, where he sees both political feasibility and high revenue potential.
“The General Assembly has provided this opportunity through the casino bill. Yet, we’re not taking advantage of capturing dollars from one of the busiest airports in the country,” Villegas said.
“People are there, in some cases, one or two hours before. If their flight is delayed or they’re making a connection and there is a delay, there’s an opportunity to capture an audience that may not even be going to the city.”
Villegas’ proposal includes a $10,000 license fee per location, plus $500 per terminal. A separate terminal license would cost $1000, with an additional $500 per unit. If 400 machines each generated $800 daily, Villegas estimates annual revenue could reach $116.8 million, with the city taking a share through licensing and taxes.
Alderman Anthony Beale (9th) is pushing for a broader citywide expansion. His ordinance would legalize video gambling throughout Chicago, including in neighborhood bars and restaurants.
“We need to do it citywide and at the airports. We need the revenue and this administration has not shown a willingness to find new revenue that’s not gonna hit the taxpayers in every household,” Beale said.
Beale’s ordinance proposes a $500 license fee per location and a $1000-per-terminal charge for both the site and the machine itself. He has criticized the administration for dismissing the potential benefits, arguing that the current tax formula could be renegotiated with state lawmakers.
“That’s because they haven’t shown the willingness to go down to Springfield and change the formula. I’m hoping that submitting these ordinances will finally convince them to send a team down there,” he said.
Canada
Prime Skill Games Inc. Official Response to AGCO Press Release

As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
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Prime Skill Games Inc. Official Response to AGCO Press Release
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