Compliance Updates
USAbility adds IGT’s Joe Asher as Advisory Board Member

Consultancy creates Advisory Board with industry veteran
USAbility, the leading strategy, compliance, and delivery consultancy for the sports betting and iGaming industry, has announced that Joe Asher, President of Sports Betting at IGT and former CEO of William Hill US, will join the company’s newly formed Advisory Board in a non-executive capacity, and as a shareholder.
Asher took on the role of IGT President of Sports Betting in 2021, having been CEO of William Hill US since 2012, following William Hill’s purchase of Brandywine Bookmaking, where Asher had also been President and CEO.
As a one-stop-shop for compliance, product and project delivery advisory, USAbility will look to harness Asher’s unparalleled industry experience to continue providing gambling companies globally with better ways of delivering business and technical change.
The company has led and supported a long list of industry leading brands throughout their market entry journey by offering hands-on advisory on the overall process. USAbility provides expert advice in the areas of Regulatory Compliance, Product, Operational Readiness, Trading and Risk strategy, Platform and Technology Migrations, Vendor Selection, Market and Competitor Analysis, and more.
Joe Asher, IGT President of Sports Betting and Member of USAbility’s Advisory Board, said: “USAbility has a solid track record and substantial expertise in many aspects of online gambling and sports betting, from licensing and product certification to delivery and product launches.
I have worked with the USAbility team going back to 2018-19 when they worked with William Hill US on the complex migration program that enabled the launch of the Liberty platform in New Jersey. This sort of work is inherently difficult, but it was done successfully thanks in large part to their expertise.
I’ve always been careful about the companies with which I work, but after a lengthy process decided to join the USAbility Advisory Board and take an ownership interest in the company. I’m confident we will be able to grow their already successful business.”
Avi Howard, CEO of USAbility, said: “We’re truly delighted to welcome Joe Asher to the Advisory Board. Joe is an industry hall-of-famer and a successful entrepreneur with unparalleled knowledge, experience and network. Our work together in the past means that Joe benefitted from our services during one of the most complex platform migrations in the post-PASPA era.
The industry is going through a significant phase of consolidation, where the need for our expertise in technology migration, business integration and digital transformation is at an all-time high.
As an industry leader with such a unique prior experience with us and in his current role at IGT, Joe is exactly what we need to continue growing at the pace we have become accustomed to. We look forward to achieving great success together.”
Compliance Updates
Hard Rock Bet Launches New Responsible Gaming Website
Hard Rock Bet has launched a responsible gaming website offering educational content, support resources, and interactive tools.
The Seminole Hard Rock Digital operator said its portal contains information on setting deposit, wager, and session limits.
Users can also find information on using time-out features and self-exclusion, with links to national and state-level resources also included.
“We consider ourselves to be our players’ partner in responsible gaming, and this new site gives our community the guidance, tools and support needed for a confident and enjoyable gaming experience,” said Danny Crook, Hard Rock Digital’s senior vice president of operations.
The responsible gaming website is part of Hard Rock Bet’s role in Responsible Gaming Education Month in the US, organised by the American Gaming Association.
Compliance Updates
Four in Five U.S. Voters Say Sports Events Contracts Should Be Regulated Like Other Online Sportsbooks

The American Gaming Association (AGA) released new research showing strong sentiment that sports events contracts offered through prediction markets—online platforms where users wager on the outcomes of future events—should be regulated in the same way as other forms of legal, state-regulated sports betting. The study also shows that the public overwhelmingly view them as a form of gambling that requires oversight.
Key Findings:
- Americans overwhelmingly recognize sports events contracts as gambling, not financial instruments. 85% say sports events contracts are most like gambling, while only 6% believe they are most like a financial instrument.
- Most Americans want sports events contracts regulated like other forms of sports betting. 80% say that sports event contracts should be regulated like other online sports betting and 65% believe these bets should be overseen by state and tribal gaming regulators, not the federal Commodities Futures Trading Commission (CFTC).
- Adults agree that sports events contracts should only be offered by state-licensed sportsbooks. 84% of Americans, and 69% of sports bettors, say that sports events contracts should only be available in state-licensed sportsbooks in the states where they are offered. 69% of Americans believe each state should have a say on whether sports events contracts can be offered in their state.
- Americans recognize prediction platforms offering sports event contracts are skirting the law. 70% say prediction platforms offering sports event contracts are exploiting loopholes to act as unlicensed sportsbooks.
“This research has made it clear: Americans know a sports bet when they see one—and they expect prediction markets offering sports event contracts to be held to the same rules and consumer safeguards as every other state-regulated sportsbook,” said AGA President and CEO Bill Miller. “This underscores the need for the CFTC to enforce and uphold its own regulations that prohibit gaming contracts, and for Congress to use its oversight power to ensure prediction markets are not used as a backdoor for gaming.”
With sports betting currently operational in 38 states and Washington, D.C., AGA’s research emphasizes the need for consistent oversight of emerging gaming products to maintain consumer trust and uphold responsible gaming standards.
Methodology
YouGov, on behalf of the AGA, conducted an online survey from August 1-8, among a nationally representative sample of 2,025 registered voters. The margin of error is +/- 2 percent and greater among subgroups.
Compliance Updates
ThrillTech secures regulatory approvals to launch jackpots in Latam

Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets
ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.
The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.
Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.
By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.
Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.
ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.
Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.
-
Canada7 days ago
absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario
-
Latest News7 days ago
Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month
-
Gambling in the USA4 days ago
IGT Wheel of Fortune Big Money Spin Electronic Table Game Makes Global Debut in Las Vegas
-
Gambling in the USA4 days ago
Scientific Games Introduces GlowMark, All-New Fluorescent Marking System for Lottery Extended Play Scratch Games
-
Gambling in the USA4 days ago
MGCB Wins Platinum dotCOMM Award for “Mini Me” Responsible Gaming Commercial
-
eSports3 days ago
Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games
-
Latest News3 days ago
EstrelaBet to offer Opta-powered stats markets and premium live football streaming in extensive partnership with Stats Perform
-
Latest News3 days ago
SYNOT Games expands Latin American footprint with Meridianbet partnership in Peru