Gambling in the USA
Horseshoe Lake Charles to Open on December 12
Since closing for more than two years due to the pandemic and damage from Hurricane Laura, the former Isle of Capri Lake Charles will officially come ashore in a brand-new, land-based build out as Horseshoe Lake Charles on Dec. 12, 2022.
The all-new 60,000-square-foot property will bring the legendary Horseshoe brand to southwest Louisiana, showcasing the ultimate gambling experience for guests, including new rooms, unmatched restaurants, and a variety of entertainment.
The new property boasts nearly 1000 slot machines and table games, as well as an official WSOP Poker Room, an all-new Caesars Sportsbook, and 253 hotel rooms designed with inspiration from local scenery. In addition to a wide palette of food and beverage outlets that will be available on day one, Horseshoe Lake Charles will bring multi-Michelin-starred chef Gordon Ramsay to the Pelican State with the opening of Gordon Ramsay Steak in mid-2023. The doors to Horseshoe Lake Charles will open for the first time at noon on Dec. 12, pending Louisiana Gaming Control Board approval. Room reservations are now available at Caesars.com.
âWhen we closed the Isle of Capri in 2020, we were not expecting the property to be shut down for this length of time. But we couldnât be prouder of our team and all of the hard work theyâve put into this beautiful property. We look forward to welcoming our partners and the community to celebrate with us as we commemorate this milestone and introduce them to Horseshoe Lake Charles,â Anthony Carano, President and COO of Caesars Entertainment, said.
âThe support from the Lake Charles community has been tremendous, and we canât wait to welcome our guests back to experience our all-new resort. After being closed for more than two years, to reopen as a Horseshoe casino is the cherry on top of a pretty spectacular celebration,â Jeff Favre, SVP and General Manager of Horseshoe Lake Charles, said.
In addition to Gordon Ramsay Steak, the first Louisiana restaurant by multi-Michelin-starred chef, Gordon Ramsay, Horseshoe Lake Charles will also have a stellar culinary lineup with; Brew Brothers, the award-winning brewpub founded by the Carano family in 1995; 7 Seven Noodle Bar, a Pan-Asian inspired noodle restaurant featuring stir-fried entrees, hearty soups, sushi and an assortment of noodle dishes; and Slice Pizzeria & Pasta all open on Dec. 12.
Gambling in the USA
INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT
Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.
Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (âRSIâ), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.
The new agreement covers Infrontâs extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Menâs and Womenâs World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.
The deal also covers Infrontâs wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as Franceâs Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.
Diogo Almeida, Head of Sales, Infront Bettor said: âOur venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.â
Richard Schwartz, CEO of Rush Street Interactive, said: âThis partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.â
For more information, visit infront.sport.
Gambling in the USA
BETTING HERO REVS UP COLLABORATION WITH NASCAR TO ENHANCE BETTING EXPERIENCE FOR RACING FANS
Betting Hero Research Uncovers Potential For Regional Betting Growth in the Sport.
Betting Hero, the leading customer acquisition, retention, and development partner for U.S. sportsbooks, has embarked on a consumer research collaboration with NASCAR to help the respective companies and their shared sportsbook operator clients better understand and serve North Carolina NASCAR fans with premium betting experiences.
Laying the foundation for continued fan engagement and future acquisition campaigns, Betting Hero has completed a research study, comprised of qualified bettors in the Tar Heel State to uncover their engagement preferences for NASCAR as both sports fans and bettors.
The study, which took place both online and in person in April 2024, shows a significant demand for NASCAR as a betting product in North Carolina. Respondents are almost three times more likely to bet on the sport than in previously surveyed states.
NASCAR ranked behind only the NFL, NBA, and MLB in betting activity by the study respondents, with 70% stating that theyâve watched a race for the first time because theyâve placed a bet on it.
âHaving worked closely with NASCAR to educate its fans on the betting options available to them for several years, we have long believed in the opportunity to both attract new fans to the sport and better engage existing fans through thoughtfully curated betting experiences,â said Jai Maw, Co-Founder and President of Batting Hero.Â
Maw continued, âAs is shown in the North Carolina study conducted by our in-house consumer research division, there is a clear correlation between most fans’ enjoyment or engagement in a sporting event and their betting activity overall. However, NASCAR fans have to work a little harder than fans of other major sports to find their betting preferences due to less available markets and prop betting options on average. Those that can find their preferred betting markets could also be more likely to remain loyal to their sportsbook of choice than fans of other sports where available markets are somewhat commoditized.â
As a market audience, 86% of North Carolinians see betting as a true complement to sporting enjoyment. Theyâre also loyal and active bettors, with over half of respondents having downloaded three gambling apps and almost 90% still using their primary sportsbook after registration.
Significantly, certain sportsbooks surveyed showed a disproportionately high level of NASCAR betting activity compared to brand awareness in the target group, which could suggest that having a strong NASCAR betting offering is more important than other factors in the registration decision process.
âNASCAR has extremely passionate fans and we see sports betting as another way they can engage with sport,â said Joe Solosky, Managing Director of Sports Betting at NASCAR. âWe are excited, but not surprised, to see the success of NASCAR as an offering through the launch of sports betting in the industryâs backyard of North Carolina and are continuing to better improve the NASCAR betting product to give fans more options to responsibly engage with action on the track. The study discovered that 70 percent of respondents watched a race for the first time because they placed a bet on it, and it shows that our efforts in the space can attract new fans as well.â
North Carolina has quickly risen to the top tier of states for NASCAR betting volume, ranking among the top three states in its first two months since launch. Across the 20 states that were live in March and April of 2023, NASCARâs handle has seen a substantial 15% year-over-year growth. In states like Illinois, Massachusetts, Michigan, and Mississippi, NASCAR’s handle has surged by at least 50% compared to the previous year. Even more impressively, in Nevada and New York, NASCAR’s handle has doubled year over year, indicating a significant increase in interest and betting activity in these regions.
Resident Culture Bar & Kitchen will be hosting a NASCAR post-party on Saturday, May 25th, for the Xfinity race the weekend of the Coke 600 and a Race Watch party for the Cup Series Coke 600 on Sunday, May 26th. Betting Heroâs team of experts will be in attendance to help answer any sports betting-related questions for fans and patrons while ensuring all enjoy their experience betting on NASCAR responsibly.
eSports
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