Gambling in the USA
Strong Growth for NOVOMATIC at G2E Las Vegas
Visitors to the NOVOMATIC booth at the recent G2E in Las Vegas discovered premium products and winning solutions for all the various segments of the US and international gaming markets. Specific US Class III and VLT/VGT products, international casino slots and progressives, ETGs, sports betting kiosks, management systems, promotional systems, online gaming solutions, and ancillary services. Operators from the US and abroad marveled at the broad display of content with a colorful variety of themes and styles, eye-catching hardware, and compelling progressives.
At the center of the booth were the two new cabinet versions DIAMOND X 1.55J and DIAMOND X 2.32, on display with the exciting and colorful THUNDER CASH X Linked Progressive titles of the new Candelas De Los Muertos series, Señorita Suerte and Señor Muerte, as well as a broad variety of other progressive highlights. Among them the THUNDERCASH Link with new titles, the MONEY PARTY Link with new additions also for the high denom. segment and the ULTRA BOOST LINK for the US, as well as a broad range of international progressive mixes with a special focus on the Latin American markets.
Sports betting was in focus in a dedicated area of the booth and with the leading kiosks on display: The table-top version NOVOMATIC ActionBook Compact and the multi-screen version NOVOMATIC ActionBook Plus deliver the perfect kiosk hardware solutions for all kinds of space and positioning requirements. Both are constantly growing their footprint in the US markets as more and more states legalize sports betting and casino operators seek to expand their offer.
NOVOMATIC gaming excitement for route operators in Illinois, Pennsylvania, and West Virginia but also tailored products for Georgia and Puerto Rico were on show with a variety of game mixes presented in leading cabinets as well as scalable management systems.
The online gaming offer of Greentube, the NOVOMATIC digital gaming and entertainment division, perfectly complemented the land-based offer with its ever-growing range of online content comprising both, NOVOMATIC classics as well as proprietary brands and developments.
Rick Meitzler, President and CEO of NOVOMATIC Americas, said: “This year’s G2E was one of those shows where you can hardly wait to boast the news. We had strong growth in all verticals during the past months, and as we were looking to continue to increase our product performance in every product category, we have listened to input every step of the way. That strong relationship with our customers continues to pay off in innovative strength, in performance, and ultimately, in excellent and fast ROI for our customers. Given the fantastic visitor interest and excellent feedback on our products, this G2E was a very successful show.”
NOVOMATIC AG Board Member Johannes Gratzl said: “The G2E in Las Vegas as the largest US gaming trade fair has always been one of the most important major events in the annual trade fair calendar for NOVOMATIC. We are therefore particularly proud to have achieved a truly outstanding trade fair success in Las Vegas this year with our portfolio not only for the US market, but also for the international markets from Latin America to Europe and Asia.”
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
Gambling in the USA
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.
QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.
Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”
Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”
The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.
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