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Gambling in the USA

SCIENTIFIC GAMES WILL ENTERTAIN TEXAS LOTTERY PLAYERS FOR ANOTHER DECADE WITH SCRATCH TICKET GAMES AND PROMOTIONS

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SCIENTIFIC GAMES WILL ENTERTAIN TEXAS LOTTERY PLAYERS FOR ANOTHER DECADE WITH SCRATCH TICKET GAMES AND PROMOTIONS

 

Scientific Games announces the Texas Lottery will continue to entertain its players with the company’s world-leading scratch ticket games, licensed brands and innovative, custom promotions under a new contract that extends the successful partnership through 2034. Also included in the new contract is SCiQ, a ground-breaking lottery retail technology ecosystem from Scientific Games that improves in-store display and security for scratch tickets, and offers retailers inventory, marketing, accounting and operational efficiencies.

The new SCiQ units are scheduled to roll out beginning in 2023, providing the Texas Lottery with unprecedented access to real-time data and industry-leading analytics to optimize game portfolio management at locations where they are installed.

Gary Grief, Executive Director of the Texas Lottery, said, “Scientific Games’ products and promotions played an important role in the Texas Lottery achieving more than $6.73 billion in scratch ticket sales for fiscal year 2022. We look forward to partnering on more memorable player experiences together while bringing SCiQ to our retailers to advance the technology supporting our scratch ticket game sales.”

Scientific Games and the Texas Lottery have a long history of partnering on innovation, including the $5 MILLION VEGAS CHALLENGE, one of the lottery industry’s most successful second-chance promotions. The $5 MILLION VEGAS CHALLENGE has established strong brand equity in Texas over the past several years. The promotion was presented a total of three times, offering players the opportunity to win a trip to Las Vegas and up to $5 million at exclusive winners’ events produced by Scientific Games. Each time, the online promotion was tied to a family of Texas Lottery scratch ticket games sold at retail.

The Texas Lottery has also been a valued partner in Scientific Games’ multi-state Linked Games promotions, which the company has pioneered since 2007. Linked Games featuring licensed brands like JAMES BONDWILLY WONKA and ROUTE 66 ROAD to $1,000,000 have proven to be very popular with Texas players.

John Schulz, President Americas & Global Instant Products for Scientific Games, said, “Scientific Games applauds the Texas Lottery for its ongoing vision in the retail and player entertainment experience, and in advancing the lottery retail environment. We will continue our long-standing support for the Texas Lottery’s mission to generate good cause funding with exciting brands and innovative games and promotions that Texas players love.”

Scientific Games has provided the Texas Lottery with scratch ticket games since the Lottery’s start-up in 1992, helping generate more than $35 billion in revenue for good causes in Texas, including education, veterans’ services and other vital state programs.

The company is the world’s largest instant games creator, producer and services provider in the world, with products generating more than 70% of global instant game retail sales. Scientific Games provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe, including nearly every North American lottery.

Compliance Updates

Arizona Department of Gaming Releases October Sports Betting Figures

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Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.

The state collected approximately $2.35 million in privilege fees in the month.

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Gambling in the USA

Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series

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Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.

Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.

The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.

The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.

Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.

Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and  through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.

“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”

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Gambling in the USA

Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions

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Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.

QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.

Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”

Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”

The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.

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