Gambling in the USA
SciPlay’s Jackpot Party Launches Summer Ad Campaign with Sofía Vergara

SciPlay Corporation, one of the world’s leading gaming companies, has launched a summer-long social media and advertising campaign for the top-ranked casino game Jackpot Party, starring actress and entrepreneur Sofia Vergara.
The campaign launched on May 17, 2022, with Extra TV’s release of “behind-the-scenes” footage of Vergara playing Jackpot Party to unwind after a long day of filming. A subsequent ad spot in which Vergara can be seen enjoying the casino experience players receive when they download the game will be running throughout the new season of America’s Got Talent. As part of the campaign, players who download the game within the promotion’s timeframe will also receive automatic entry in a raffle for the chance to win a trip to Hollywood—including prepaid flights and a hotel stay—for ten lucky winners.
“Sofía’s natural enthusiasm, combined with her global fan base, make her ideal for this campaign. With millions of fans and followers, Sofía has the influence to introduce potential players to a game that recreates the Las Vegas gaming experience from anywhere,” said Noga Halperin, Chief Revenue Officer for SciPlay.
Israeli creative agencies, Why Worry and C – Branded Content Company by Publicis, supported the campaign’s production and social promotion. As a result of the campaign, SciPlay intends to attract new players and boost excitement among current fans. The free-to-download game has already gained momentum and Vergara’s support is expected to increase downloads throughout the campaign.
“Since its release nearly a decade ago, casino players have gravitated toward Jackpot Party for its free-to-play model and constantly evolving slots and challenges. We’re thrilled to work with Sofía for our first celebrity partnership and bring this beloved game to even more players,” said Eitan Davidson, head of marketing innovation for SciPlay.
Gambling in the USA
Major Casino Operators Ready to Invest if Georgia Lifts Casino Ban

As discussions about legalizing gambling in Georgia gain momentum, major casino operators like Wynn Resorts and Boyd Gaming are poised to lead the charge if the state changes its restrictive laws.
During a recent Georgia House study committee meeting, Christopher Gordon, president of Wynn Resorts’ development arm, expressed keen interest in building a multibillion-dollar casino should legal barriers be removed. Similarly, Boyd Gaming’s government affairs vice president Ryan Soultz highlighted Georgia’s market attractiveness.
Wynn’s model would be similar to its $2.6 billion Encore Boston Harbor, suggesting that a new Georgia casino could employ up to 4000 workers and contribute substantial gaming tax revenue.
Although specific locations have not been chosen, both companies have indicated they would need constitutional changes to move forward. Their willingness to invest heavily in the Peach State demonstrates a strong belief in the untapped potential of the state’s gambling market.
Such developments offer a compelling argument for lawmakers to consider gambling expansion, marking a shift toward economic incentives as a primary motivator for legislative change.
Should Georgia proceed with legalizing casino gambling, the legislative language will be crucial in shaping the industry’s landscape. Key proposals may include requiring casino companies to invest at least $1.2 billion per resort and generate a minimum number of jobs, often set at around 10,000 per license. This ensures that any developments bring tangible benefits to the local economy.
Additional legislative demands include rigorous background checks for key personnel, proven industry experience, and adherence to strict technical and financial standards. Only companies with substantial capital and robust infrastructure, like Wynn Resorts and Boyd Gaming, are likely to meet these stringent requirements.
Gambling in the USA
Plaza Hotel & Casino to welcome the U.S. National Champions Summerlin South All Stars to be TNT Ignitors for Welcome to the Weekend Friday Fireworks, next Friday, Sept. 5

The Plaza Hotel & Casino will welcome the U.S. National champions, the Summerlin South All Star team to be the special guest TNT Ignitors of the property’s Welcome to the Weekend Friday Fireworks show, next Friday, Sept. 5 at 9:15 p.m., taking place on the Plaza’s rooftop pool deck.
“Getting to ignite the Plaza’s amazing fireworks show is a great honor for the team,” said Chris Mallory, president of Summerlin South. “And we thank the Plaza and Jonathan for the warm welcome and fun celebration planned for the team, including a pizza party for them and their families.”
“All of Las Vegas is proud of the accomplishments that the Summerlin South team made in the All Star postseason,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “We look forward to hosting the team and their families, and we hope all of their fans come out to celebrate with them and enjoy the fireworks show.”
The summer fireworks shows are staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September.
The public can watch the Welcome to the Weekend Friday Fireworks Show for free at the rooftop pool, at Carousel Bar under the Plaza’s iconic dome, and from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.
Gambling in the USA
New Hampshire Charitable Gaming Revenue Hits $24.8M in July

New Hampshire charitable gaming revenue has reached $24.8 million last month, up from the previous year’s figure of $14.5 million, boosted by the opening of new casinos.
The latest figures come from the New Hampshire Lottery and Gaming Commission, which shows that of the 15 casinos, only four saw losses, while four others were not in operation last July.
The Nash Casino, which opened in March, generated the highest revenue of all the casinos – $5.8 million.
The highest year-over-year increase was seen by the Revo Casino Lebanon, which opened in a new location in December, and saw revenue rise by 321% from $387,836 to over $1.6 million.
Other notable rises were seen from the Lakes Region Casino, which generated an increase of 24% year-over-year and The Brook, which saw a 17% rise from $4.7 million to $5.5 million.
The biggest declines came from The Lucky Moose Casino, where profits dropped by 79% from $666,454 to $139,748, and the Gate City Casino, which saw profits fall by 16% from $2.7 million to $2.3 million.
Historic horse racing revenue rose by 85% year-over-year, from $10.6 million to $19.7 million, while games of chance revenue increased by 53% from $3.3 million to $5.1 million.
-
Latest News4 days ago
Quick Custom Intelligence Welcomes Industry Veteran Melissa Chiaurro as Vice President of Business Development
-
Latest News4 days ago
EGT Digital in a strategic partnership with Pepeta in Kenya
-
Latest News4 days ago
Uruguay Introduces New 0.75% Tax on Casino and Gaming Bets
-
Latest News4 days ago
EveryMatrix signals LatAm expansion plans with CIBELAE membership
-
Gambling in the USA6 days ago
Fanatics Betting and Gaming, Boyd Gaming Announce Missouri Partnership
-
Latest News4 days ago
Cactus Founder Nickolas Ribeiro Defends Industry’s Continued Commitment to Responsible Gaming
-
Latest News3 days ago
EGTs RK6C roulette with a first-ever installation at Volcano Casino in Montenegro
-
Canada3 days ago
Golden Nugget Online Casino Debuts in Ontario