IGT announced that its much-anticipated Wheel of Fortune Big Money Spin electronic table game (ETG) recently made its world debut at Downtown Grand Casino in Las Vegas, Nev. The vibrant standalone ETG game includes many of the attributes that have propelled the success of the Wheel of Fortune slots franchise for nearly three decades including word puzzles, wheel spins and exciting jackpot rewards. The game is accompanied by an attention-grabbing, 9-plus-feet upright video wheel that stands independent of the ETG terminals and entertains casino guests with the famous “WHEEL-OF-FORTUNE!” chant.

“Downtown Grand was delighted to have the world premiere of IGT’s Wheel of Fortune Big Money Spin ETG solution on our gaming floor. Our guests instantly connected with the Wheel of Fortune brand and are eager to try their favorite slots brand in a new format. The stature and appeal of game’s accompanying ‘Big Wheel’ is inspiring a wide range of players to give the new game a try,” said Paul Phillips, Director of Casino Operations at Downtown Grand Las Vegas.

“Building on the continued success of IGT’s GameAce Roulette and Mesa4K terminals across North America, we are thrilled to introduce Wheel of Fortune Big Money Spin to ETG players. The successful launch of Wheel of Fortune Big Money Spin at Downtown Grand Casino speaks to the excitement that we can bring to a gaming floor, the universal appeal of the Wheel of Fortune brand, and IGT’s commitment to delivering game-changing innovation,” said Nick Khin, CEO of Gaming at IGT.

IGT’s Wheel of Fortune Big Money Spin game is enjoyed on the Company’s GameAce ETG offering and features an intuitive gameplay design. To make a wager, players select a color-coded bet amount that corresponds with the colored wedges on the game’s digital Wheel of Fortune wheel. Players win when their wager matches the digital spin outcome, filling in letters in the game’s iconic puzzle board. The game’s Fortune Spin Bonus and Jackpot Bonus activate the solution’s large physical wheel, delivering a highly visible and recognizable win celebration on the gaming floor.

The Michigan Gaming Control Board (MGCB) has earned a 2025 Platinum dotCOMM Award—the competition’s highest honor—for its “Mini Me” commercial, part of the agency’s Don’t Regret the Bet responsible gaming campaign. The spot won top recognition in the Social Media Marketing – Use of Video category, honoring creativity and excellence in digital communication.

Developed to reach young adults ages 18-24—a demographic research shows is at heightened risk of gambling-related harm—“Mini Me” combines hand-drawn animation with live-action footage to deliver a lighthearted yet impactful reminder about making smart choices when it comes to gambling. The approachable tone was designed to engage without stigma or judgment, helping the message resonate with its intended audience.

In just six months, the video generated strong engagement across Facebook, Instagram, Snapchat, Gas Station TV (GSTV), and other digital platforms, including:

• 255,781 impressions

• 149,345 individuals reached

• 13,059 clicks—more than any other ad in the MGCB’s campaign

• On GSTV, 2.2 million+ impressions and a 100% completion rate, surpassing industry benchmarks by 10%

“Winning a Platinum dotCOMM Award underscores the effectiveness of our responsible gaming messaging. The ‘Mini Me’ spot was intentionally designed to speak to young adults in a way that is approachable, relatable, and memorable. This recognition affirms that our message is not only being heard, but also making an impact,” said MGCB Executive Director Henry Williams.

The MGCB previously earned a Platinum dotCOMM Award in 2023 alongside King Media for the launch of the Don’t Regret the Bet integrated marketing campaign, which continues to expand its reach across Michigan.

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Launched in March 2023, Don’t Regret the Bet aims to prevent gambling problems before they start and reduce the number of people in Michigan who develop a serious gambling addiction. The MGCB and King Media have collaborated on a wide range of responsible gaming messages reaching Michiganders across multiple platforms — including broadcast TV and radio, point-of-sale video ads at gas stations, digital billboards, social media, streaming services, and podcasts.

“We’re proud to see the ‘Mini Me’ spot recognized on an international stage. From the very beginning of our partnership with the MGCB, our focus has been on creating work that not only stands out creatively, but also makes a measurable difference in people’s lives. This award validates the power of that mission—and it inspires us to keep pushing forward in our shared commitment to prevent problem gambling before it starts,” said Coleen King, president and founder of King Media.

Aristocrat Interactive™, the Real Money Gaming (RMG) division of Aristocrat, today announced its participation as a Level II Sponsor at the North American Association of State and Provincial Lotteries (NASPL) 2025 Annual Conference & Trade Show.

NASPL, the leading trade association representing 53 lottery organizations across North America, serves as a platform for collaboration, research, standards, and best practices that drive the future of the industry. Taking place September 8–11, 2025 at the Niagara Falls Convention Center in Ontario, Canada, the event, themed “Here to Play”, will gather lottery leaders from across North America to explore the evolving future of the industry.

Aristocrat Interactive will be showcasing its latest innovations for the iLottery sector through an interactive booth setup, one-on-one director’s dialogue sessions, a product and services showcase, and more. Attendees will get a first look at new eInstant titles, featuring fresh game mechanics and the business’s first cross-over game with its iGaming & Sports division. Aristocrat Interactive will also highlight its successful omnichannel solutions, which connect retail and online play to enhance player engagement and experience.

Building on this momentum, Aristocrat Interactive recently launched the New Hampshire Lottery’s new digital platform, signed long-term contracts with the Michigan Lottery and the Massachusetts Lottery, and secured a two-year extension with its NeoPollard Joint Venture in North Carolina—where Aristocrat Interactive provides the iLottery platform. These partnerships underscore Aristocrat Interactive’s commitment to helping lotteries deliver engaging digital experiences and sustainable growth.

“NASPL always sets the table for engaging discussions that can advance our customer-driven strategies to drive real digital growth for lotteries,” said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. “We’re looking forward to another opportunity to showcase Aristocrat Interactive as a solidified, future-ready unit with global gaming expertise.”

Attendees can connect with Aristocrat Interactive at Booth #209 and meet the team for one-on-one discussions in Room #205. Aristocrat Interactive will also hold a showcase on Wednesday, September 10 at 1:30 p.m. at its booth.

For more information about Aristocrat Interactive and its iLottery solutions, please visit  aristocratinteractive.com.

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