Elys Game Technology Corp has announced that it has entered into definitive agreements with Lottomatica S.p.A.
Under the terms of the Agreements, Elys will license a customized sportsbook platform (the “Product”) for Lottomatica for its B2C activities, with a main focus on the North American market.
Elys expects to obtain land-based license rights through an ancillary agreement that will expand its land-based distribution in the Italian market ahead of the anticipated federal license renewals in Italy. Elys also plans to submit its land-based technology for certification to the Italian regulator for land-based operation in Italy.
“We are very pleased to have reached the Agreements with Lottomatica allowing Elys to accelerate its digital and mobile channel development for Canadian and U.S. markets. This milestone relationship for Elys is the outcome of our investments in technology and human capital specializing in B2C intelligence facing sports bettors in the robust Italian market as well as the integration of dedicated bookmaking experience in the highly competitive and fast growing U.S. market with the USBookmaking acquisition. We see this relationship as an opportunity to position Elys’ technology as the leading sports betting technology in our industry, and to combine the experience and brand strength of Lottomatica with our cutting-edge platform to challenge for a top spot in the expanding North American markets,” Michele Ciavarella, Executive Chairman of Elys Game Technology, said.
“Collectively, the Agreements along with our prior deployments, establish Elys as a fully regulated omni-channel solution for both land-based and mobile operators seeking a proven, end-to-end sportsbook solution. As set out in our June 2019 Pathway-to-Profitability and go-to-market plan, Elys sees 2022 as a breakthrough year, with the conversion of investments in our Elys Gameboard technology and talent both in Europe and North America into revenue and potential profits for years ahead,” Ciavarella added.