New Jersey’s online and retail sportsbooks set another U.S. record by handling $1.3 billion in wagers in October, which led to record revenue, too. Meanwhile, online casinos posted another record month, which made New Jersey along with Pennsylvania the first states to generate $1 billion in annual gross revenue from online casino betting, according to PlayNJ, which tracks gaming developments in the state.
“Five weekends in October meant an unusual amount of NFL and college football to bet on, and plenty of free time for gamblers to visit Atlantic City, making fresh records inevitable,” said David Danzis, an analyst for PlayNJ.com. “But what will have a longer-lasting effect is if the market for sports betting and online gambling continues to expand while Atlantic City continues to recover following the pandemic. That combination is producing some jaw-dropping results.”
New Jersey’s online and retail sportsbooks drew $1.3 billion in bets in October, easily topping September’s record handle of $1.01 billion by 28.9%, according to official reporting released Wednesday. October’s betting volume was up 62.3% from the $803.1 million generated in October 2020.
The high betting volume led to a new record in gross gaming revenue, too. Sportsbooks won $84.2 million in October, up 43.8% from $58.5 million in October 2020 and up 2.1% from $82.4 million in September. October’s revenue topped the previous record of $82.6 million set in January and yielded $12.7 million in state taxes.
Five full weekends of NFL and college football were a boon for sportsbooks, boosting football betting to $499.0 million in October from $400.8 million in September. The start of the NBA season helped pour another $156.9 million into sportsbooks from basketball and baseball’s postseason ($127.1 million) and spurred significant action, too.
“With so much to bet on in October, state records for wagering are falling in every major legal sports betting market in the U.S.,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayNJ.com. “New Jersey separates itself because bettor enthusiasm for the NBA outstrips most every other market, which pushes its ceiling during a month like October to heights that were once unreachable in the U.S.”
Online sportsbooks took in $1.2 billion in wagers, accounting for 90.5% of the state’s handle in October. FanDuel/PointsBet/SuperBook continued their dominance of the online market with $39.6 million in gross revenue, up from $36.6 million in September.
The leaders were followed in revenue by:
- Resorts Digital/DraftKings/Fox Bet ($15.9 million, up from $13.2 million in September)
- Borgata/BetMGM ($7.8 million, down from $10.8 million)
- Freehold/Barstool/PlayUp ($6.8 million, up from $4.1 million)
- Monmouth/Caesars/SugarHouse/TheScore ($3.1 million, up from $1.8 million)
- Tropicana/Caesars ($2.1 million, down from $3.0 million)
- Hard Rock/Bet365/Unibet ($917,007, down from $1.6 million)
- Caesars Sportsbook/888sport/WynnBet ($446,124, up from -$568,675)
- Ocean Casino/Caesars/Tipico ($284,834, down from $653,322)
- Golden Nugget/BetAmerica/Betway ($54,659, up from -$70,405)
Retail sportsbooks set a record, too, with $124.2 million in October, up from $92.7 million in wagers in September. Meadowlands/FanDuel led the retail market with $4.5 million in revenue.
“More than just a growing base of bettors, online sportsbooks are expanding their reach with in-game betting and prop bets,” Ramsey said. “The result is that bettors are placing more wagers as they become more comfortable with that kind of action.”
Online casinos and poker
New Jersey joined Pennsylvania as the first U.S. states to take in more than $1 billion in gross gaming revenue from online casinos and poker rooms in a single year with a record $127.0 million in October. That topped the previous record of $122.6 million set just last month, and was up 35.9% from $93.5 million in October 2020.
Online casinos and poker rooms have now generated $1.1 billion in revenue for the year, easily reaching $1 billion in annual revenue for the first time. Pennsylvania ($1.05 billion) also went over the $1 billion mark for the year after announcing its October gaming data on Wednesday.
“The rise in revenue in all forms shows that each pillar of the state’s gaming industry is benefiting from a rising tide,” Danzis said. “Online gambling has continued to grow since launch, but annual revenue has more than tripled since sports betting launched in 2018. As impressive as $1.1 billion in revenue in 10 months is, it might not have gotten there so soon without the legalization of online sports betting.”
Other highlights from October’s report:
- Online casinos and poker generated $4.1 million in revenue per day over the 31 days of October, up from $3.0 million per day in October 2020, though down from $4.2 million per day in September.
- The revenue from online casinos and poker rooms yielded $19.05 million in state and local taxes.
- Borgata/BetMGM led the market with $38.8 million in casino and poker revenue in October. Rival Golden Nugget was second with $34.5 million in revenue. Resorts Atlantic City was third with $29.3 million.
- Online casino games generated $124.6 million of October’s revenue, up 37.0% from $90.9 million in October 2020. Online poker generated the remaining $2.4 million in revenue, down 3.4% from $2.5 million in October 2020.
For more information and analysis on regulated gaming industry, visit PlayNJ.com/news.
High 5 Games Honored with Two Prestigious Awards at the EKG Slot Awards
High 5 Games, a renowned leader in the casino gaming industry, is proud to announce the receipt of two highly respected awards at the EKG Slot Awards, presented by Eilers & Krejcik Gaming. The awards, “Top Sweepstakes Casino” for High 5 Casino and “Most Innovative Online Game” for Shadow of the Panther Infinity, spotlight High 5 Games’ commitment to excellence and innovation within the digital gaming sphere.
The “Top Sweepstakes Casino” award recognizes High 5 Casino’s exceptional performance and consumer engagement, particularly noting the platform’s expansive game library that exceeds over 1000 titles, cutting-edge technology, and dedication to responsible gaming.
The title of “Most Innovative Online Game” was captured by Shadow of the Panther Infinity, a game that has seamlessly transitioned from land-based popularity to online acclaim. This title features the innovative Racking Up Riches mechanic and the Infinity respins feature, bringing novel excitement to well-established game formats.
“Receiving ‘Top Sweepstakes Casino’ and ‘Most Innovative Online Game – Shadow of the Panther Infinity’ awards is a remarkable win for us. It is the recognition of our products and the impact they have on the industry. These awards inspire us to push the boundaries even further, innovating and elevating the online gaming experience for players around the world and contributing to the development of the iGaming sector as a whole,” said Tony Singer, CEO of High 5 Games.
March is Problem Gambling Awareness Month — Help Raise Awareness of Resources to Combat Problem Gambling
The Arizona Department of Gaming (ADG), Division of Problem Gambling (DPG), in collaboration with the National Council of Problem Gambling (NCPG), recognizes March as Problem Gambling Awareness Month. 2024 marks the 21st anniversary of Problem Gambling Awareness Month. “Problem gambling is a serious addiction that affects an estimated two percent of adults and five percent of youth in Arizona,” said Katie Hobbs, Arizona Governor. “That is why I have issued a proclamation announcing March 2024 as Arizona Problem Gambling Awareness Month — through education and outreach, we can spread the word and support those in Arizona who may suffer from problem gambling by getting them the help they need.”
Problem gambling is defined as all gambling behavior patterns that compromise, disrupt or damage personal, family, or vocational pursuits. Approximately 2 million U.S. adults (1% of the population) are estimated to meet criteria for severe problem gambling. Another 4 to 6 million (2-3%) meet the criteria for mild or moderate problem gambling.
This year, DPG will be hosting the 16th Annual Symposium on Problem Gambling. With the theme, “A Closer Look at Problem Gambling in Arizona Through Diverse Populations,” this year’s symposium will be taking a closer look at problem gambling and how it relates to other behavioral health topics and the research and experience of diverse populations.
“There is great importance in bringing together innovators, leaders, and decision makers in person, going beyond virtual interactions,” said Jackie Johnson, ADG CEO. “Our goal is that our conference provides an opportunity for meaningful discussions, sharing of leading best practices, and strategic collaborations essential to our organization’s mission and objectives.”
Problem Gambling Awareness Month is designed to coincide each year with March Madness, during which Americans are expected to wager over $3 billion. For the majority of adults, gambling can be a fun and entertaining experience, but there are risks involved. Sports bettors are at a particularly high-risk for developing a gambling problem. According to the National Survey on Gambling Attitudes and Gambling Experiences 2.0, 4 out of 5 sports bettors reported often needing to gamble more to get the same feeling of excitement.
“We are more than grateful that Arizona Governor Katie Hobbs has once again proclaimed March as Arizona Problem Gambling Awareness Month,” said Elise Mikkelsen, Director of DPG. “We know the disparities in both access to services as well as treatment outcomes have become increasingly evident for individuals from historically underrepresented communities and we want you to know that you are not alone. By utilizing DPG’s free, 24/7 confidential helpline or visiting our website, those in the state can take the next step and access information and resources critical in addressing a problem with gambling.” The Arizona Department of Gaming is not the only State agency that works to alleviate problem gambling.
“The Arizona Lottery recognizes that gambling addiction can affect anyone regardless of age, gender, or socioeconomic status,” said Arizona Lottery CEO Alec Thomson. “We are committed to doing our part to promote responsible gaming by raising awareness on the signs of problem gambling and providing resources to help those who may struggle with a gambling problem.” To date, the Lottery has provided $5.7 million to ADG to contribute to effective statewide problem gambling prevention, treatment, and education programs.
If you or someone you know has a gambling problem, DPG urges you to get help now by calling 1-800-NEXT-STEP (1.800.639.8783), DPG’s confidential helpline, texting “NEXTSTEP” to 53342, or utilizing a chat feature on the DPG website. DPG’s helpline provides confidentiality and connects callers with a master’s level counselor who can connect them with available resources, including statewide treatment providers who specialize in problem gambling. The helpline is available 24/7 to everyone facing a problem with gambling – individuals and affected family members, friends or co-workers.
PlayStar partners with Enteractive for reactivation campaigns
Enteractive, the leader in player conversion and reactivation services, has been engaged by PlayStar, the community-focused online casino that’s currently making waves across the U.S, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts for the sports betting brand.
At the core of the partnership, Enteractive will run activation projects for PlayStar’s brand, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.
Jon Bowden, PlayStar CMO, commented, “We are thrilled to partner with Enteractive and their innovative approach to player engagement. The team’s expertise in both conversion and reactivation campaigns will help us maximise our NGR and enhance the player experience for audiences.”
Enteractive is the industry leader in player conversion and reactivation with 15 years experience talking one-on-one with millions of players around the world, having formed in 2008, and is recognised as one of the top revenue generators globally for the iGaming sector.
Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.
Andrew Foster, Enteractive CBO, added, “Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions. With the aid of our highly skilled team of local U.S. call agents, we are certain that PlayStar can increase their results in player conversions and reactivations.”
Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 8.1million players, generating over €59 million for global operators, from almost €263million in deposits.
Foster concluded, “Brands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalized approach the secret sauce they’ve been looking for!”
With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 18,000 players per month for a variety of leading operators.
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