M Science, the pioneer in data-driven research and analytics, has announced the launch of its Digital Sports Betting and iGaming platform.

This new data solution allows clients to track key performance metrics for digital sports betting and iGaming companies, state by state on a weekly basis.

“M Science brings a much-needed data solution to companies operating in this quickly growing market, which is still in its early innings. Our corporate intelligence team helps our clients drill even deeper into that data to bring actionable, quantitative insights to highly specific strategic questions,” Elizabeth Coleman, Head of Product at M Science, said.

The launch of this new offering builds upon the highly valuable research and data solutions that M Science has provided to investors and Fortune 500 companies for nearly two decades. Powered by M Science’s near real-time transaction data, this new offering significantly expands the market information available to digital sports betting and iGaming companies, which have previously relied on limited disclosures by state officials to build their understanding of overall trends in the industry.

“Our new sports betting and iGaming solution allows our clients to conduct in-depth competitive and consumer analysis – whether it’s tracking market share of overall deposits, share of new customer additions, or benchmarking competitors in terms of customer retention, loyalty, or cumulative spend across customer cohorts. This information is critical for companies as they race to win sustainable market share in each new state as it legalizes,” said Vaughan Read, corporate Technology, Media and Telecom sector lead.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.


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