GAN Limited has signed a multi-year agreement with Illinois-based Incredible Technologies to obtain the exclusive online rights to all current and future Incredible Technologies’ online games, which will grow to over 110 games during the term of the contract.
For GAN, this deal adds to the content acquisition strategy devised to increase the Company’s overall “take rate” on B2B Gross Operator Revenue derived from iGaming as well as securing a fast-growing share of existing iGaming revenues from B2C Operators who are not already clients of GAN. GAN will immediately begin deriving online content licensing fees from Incredible Technologies’ existing online operations in New Jersey. As a result of this long-term deal, GAN’s combined exclusive online slot partners content represented approximately 7% of all slots sold in the US during 2020.
For Incredible Technologies, this deal enables them to work with a single long-term partner with an existing major online distribution network in the US while focusing resources to increase their online portfolio rapidly. Incredible Technologies will provide GAN’s Platform and Super RGS clients with an exclusive and substantial portfolio of online casino slot gaming experiences today and over the coming years. Incredible Technologies will now distribute their entire online games library only through the GAN’s Platform or Super RGS in the US.
“We welcome this partnership with Incredible Technologies as another validation of our market-leading presence in the regulated intra-State markets of America. Today’s announcement is another exciting step toward building upon our strategy of establishing exclusive online access rights to the most popular retail U.S. slot games. Few content providers in the U.S. market have established a reputation for innovation and creativity as well as the operational excellence of Incredible Technologies. The popularity of IT’s slot games, including the player-favorite Ultra Rush themes, will be a critical addition to our portfolio as we commit ourselves to become a leading provider of exclusive online content,” Jeff Berman, Chief Commercial Officer of GAN, said.
“Our partnership with a proven and premier partner like GAN advances the online U.S. distribution of our leading portfolio of gaming content. Since our company’s founding, we have been committed to creating innovative and exciting ways to engage players with new technologies and capabilities. We know that GAN shares this commitment, and we look forward to bringing new online experiences to our players through GAN’s extensive online distribution network. Together, we will be drivers of the U.S. iGaming market as it continues to grow,” Daymon Ruttenberg, SVP of Gaming at Incredible Technologies, said.