Chalkline Hits Homerun with Northwoods League Deal


Chalkline continues to build out North American Team with key growth hire

Leading freeplay iGaming supplier Chalkline announced the appointment of Larry Pelzer to the position of Vice President of US Business Development to support the team’s continued growth.

Pelzer has previously held sales and marketing roles in the gaming industry, most recently with FSB, PlayPort and Scientific Games, specializing in tribal and commercial gaming solutions.

As VP of US Business Development, Pelzer will be responsible for developing Chalkline’s North American casino and gaming business, and for developing B2B partnerships in the industry.

Chalkline’s roster of clients includes sportsbooks, casinos and media companies, most notably Churchill Downs, NESN and Chive Media Group.

The company has been highly active in the rapidly growing sports betting space, most recently announcing a partnership with Metabet, a software supplier providing content and engagement tools for operators and affiliates.

Daniel Kustelski, CEO and Co-founder of Chalkline, said, “As Chalkline kicks off our sixth year as a company, we’re ecstatic to have Larry join the team to help us grow our North American business. Larry’s deep experience and knowledge in casino marketing is a perfect fit for the Chalkline freeplay games solution and the industry.”

Larry Pelzer, VP of Business Development at Chalkline, said, “I am incredibly excited to join a high growth company such as Chalkline. The team’s passion, focus and platform feel essential for iGaming and sports betting companies today. Chalkline’s award-winning customer acquisition and retention tools will be a key part of the industry’s growth for forward-looking clients.”

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including


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