Gambling in the USA
Gaming Innovation Group signs US iGaming platform agreement with Playstar
Gaming Innovation Group Inc. (GiG) has today signed a long-term agreement with PlayStar NJ LLC (PlayStar Casino), for the provision of GiG’s iGaming platform technologies to power the brand’s launch in the US market. PlayStar Casino will use GiG to power its new casino offering to enter the limited license New Jersey market, having recently partnered with Oceans Casino Resort to secure market access in New Jersey. The agreement between GiG and PlayStar Casino is based on a revenue share model and has a minimum duration of four years with expected launch in Q4 2021.
PlayStar Casino is a privately owned company founded and operated by industry pioneer Joel Wikell (founder of Boss Media, Readly, Blinto and Hexigames) and Co-Founder and EVP Adam Noble (ex Yggdrasil and Play’n’go).
PlayStar Casino aim to provide an online casino experience like no other to players in New Jersey and other regulated US states. This will be achieved through personalisation, engagement and exemplary customer service that makes players feel like they are the star of the show every time they pass through the casino’s digital doors.
The Garden State has enjoyed significant growth and development since regulating and with 2020 complete, data from the New Jersey Division of Gaming Enforcement shows that online gaming GGR for 2020 finished at $970m – an increase of 101% over 2019. Offering a limited number of licenses within the state, operators have the opportunity to capitalise on one of the fastest growing global igaming markets with a fixed number of competitors.
Adam Noble, Co-Founder and EVP of PlayStar Casino: “Gaming Innovation Group has earned a reputation for being a very formidable and trusted technology partner in Europe, so when we were assessing platforms for our market entry into New Jersey, we were very confident in selecting GiG as our platform partner. We are really excited to have them support our launch into New Jersey and also our future expansion into regulated states across the USA.”
“PlayStar Casino is setting out to offer an online casino experience with a difference that will stand out from the current offerings in the market. Our player experience focus, centred on a unique product offering, engaging frontend concept and personalisation will result in an immersive and entertaining experience for the player. We have big plans for New Jersey and other US states, and look forward to making our debut in the Garden State later this year.”
Richard Brown, Chief Executive Officer of GiG says: “It is very exciting to be part of Playstar’s inspiring and innovative plans for the expanding US digital gambling market. Playstar has an extremely strong product vision backed by a very experienced industry team. This agreement further demonstrates and drives our ambition to be the platform partner of choice for operators in regulated markets. GiG is extremely proud to be supporting Playstar as they establish themselves as a strong and innovative iGaming brand in the US and we are confident that it will be a successful partnership.”
Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.
Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.
Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.
This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.
Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”
The Mechoopda Indian Tribe has announced that the Mechoopda Economic Gaming Authority (MEGA) Board has made the decision to suspend operations at Mechoopda Casino. The final day of operations will be Friday, January 31, 2025.
The Mechoopda Casino says this decision comes after months of deliberation and efforts to address the various challenges affecting the casino’s operations.
Dennis Ramirez, Tribal Chairman of the Mechoopda Indian Tribe, said: “Suspending operations at the Casino is a heart-wrenching decision that affects not only our Tribe but also our valued employees, customers, and the surrounding community. While this chapter is closing, our commitment to the Casino’s long-term vision remains steadfast. For over 25 years, this project has been a cornerstone of our economic development goals, and we will continue to work toward its future reopening.”
The Tribe is taking steps to support both its employees and community partners during this transition period:
Employee Support: The Tribe is committed to offering resources and guidance to assist team members through this difficult time.
Remaining Open Until January 31: The Casino will remain open through its final day of operation, giving guests the opportunity to enjoy the remaining days of service.
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