The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

Gambling in the USA

Gaming Innovation Group signs US iGaming platform agreement with Playstar

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Gaming Innovation Group signs Pennsylvania platform agreement with partner PlayStar

 

Gaming Innovation Group Inc. (GiG) has today signed a long-term agreement with PlayStar NJ LLC (PlayStar Casino), for the provision of GiG’s iGaming platform technologies to power the brand’s launch in the US market. PlayStar Casino will use GiG to power its new casino offering to enter the limited license New Jersey market, having recently partnered with Oceans Casino Resort to secure market access in New Jersey. The agreement between GiG and PlayStar Casino is based on a revenue share model and has a minimum duration of four years with expected launch in Q4 2021.

PlayStar Casino is a privately owned company founded and operated by industry pioneer Joel Wikell (founder of Boss Media, Readly, Blinto and Hexigames) and Co-Founder and EVP Adam Noble (ex Yggdrasil and Play’n’go).

PlayStar Casino aim to provide an online casino experience like no other to players in New Jersey and other regulated US states. This will be achieved through personalisation, engagement and exemplary customer service that makes players feel like they are the star of the show every time they pass through the casino’s digital doors.

The Garden State has enjoyed significant growth and development since regulating and with 2020 complete, data from the New Jersey Division of Gaming Enforcement shows that online gaming GGR for 2020 finished at $970m – an increase of 101% over 2019. Offering a limited number of licenses within the state, operators have the opportunity to capitalise on one of the fastest growing global igaming markets with a fixed number of competitors.

Adam Noble, Co-Founder and EVP of PlayStar Casino: “Gaming Innovation Group has earned a reputation for being a very formidable and trusted technology partner in Europe, so when we were assessing platforms for our market entry into New Jersey, we were very confident in selecting GiG as our platform partner. We are really excited to have them support our launch into New Jersey and also our future expansion into regulated states across the USA.

PlayStar Casino is setting out to offer an online casino experience with a difference that will stand out from the current offerings in the market. Our player experience focus, centred on a unique product offering, engaging frontend concept and personalisation will result in an immersive and entertaining experience for the player. We have big plans for New Jersey and other US states, and look forward to making our debut in the Garden State later this year.

Richard Brown, Chief Executive Officer of GiG says: “It is very exciting to be part of Playstar’s inspiring and innovative plans for the expanding US digital gambling market. Playstar has an extremely strong product vision backed by a very experienced industry team. This agreement further demonstrates and drives our ambition to be the platform partner of choice for operators in regulated markets. GiG is extremely proud to be supporting Playstar as they establish themselves as a strong and innovative iGaming brand in the US and we are confident that it will be a successful partnership.

Gambling in the USA

UNLV International Gaming Institute Announces 2025 ESPN Research Fellows

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Selected research projects will generate new insights into how responsible gambling messages are delivered and perceived in the rapidly evolving sports media landscape

The University of Nevada, Las Vegas International Gaming Institute (IGI) is proud to announce the recipients of the 2025 ESPN Research Fellowships. This year’s cohort features a group of scholars whose proposals will advance understanding of responsible gambling messaging in sports media and its implications for consumer well-being.

Fellowships recipients include:

  • Dr. Brandon Mastromartino, Director of the Institute on Sports Wagering and Gaming and Assistant Professor of Experiential Marketing at the L. Robert Payne School of Hospitality and Tourism Management, San Diego State University. Dr. Mastromartino’s project will evaluate two of the NFL’s responsible gambling PSAs using a fan-centered marketing framework.

  • Dr. Chris R. Noland, Assistant Professor of Advertising at the University of South Florida’s Zimmerman School of Advertising & Mass Communications. Dr. Noland will examine the influence of celebrity endorsements and promotional inducements in Instagram advertisements on online sports betting behavior.

  • Dr. Ramon Silva Leite, Professor in the Postgraduate Program in Management at Pontifical Catholic University of Minas Gerais, Brazil. Dr. Silva’s project will investigate how responsible gambling messages are constructed and delivered through sports media, and how young sports bettors perceive and respond to them.

  • Dr. Sarah Stokowski, Associate Professor of Athletic Leadership at Clemson University’s Department of Educational and Organizational Leadership Development. Dr. Stokowski will investigate how college student-athletes perceive and interact with sports betting content on social media.

These projects will provide important insights into practical strategies that policymakers and the industry can adopt to help safeguard the wellbeing of sports enthusiasts and the public at large.

“IGI is tremendously proud of the work our previous Fellowships produced. A key goal of this initiative is to support innovative and impactful research to better understand the rapidly changing global sports and betting environment,” said Dr. Kasra Ghaharian, Director of Research at IGI. “This research represents critical perspectives on how gambling is represented in sports media and holds important implications for all gambling stakeholders.”

“Responsible gaming continues to be a priority for ESPN, and we are proud to continue our collaboration with IGI to support research that delivers real-world impact,” said Kevin Martinez, Vice President of ESPN Corporate Citizenship. “These new projects will provide valuable insights into how responsible gaming messages can be delivered effectively across sports media and help strengthen standards that protect fans everywhere.”

Each research fellowship lasts six months. Research results will be featured in an IGI webinar in 2026.

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Gambling in the USA

Iconic Online Games Set for Land-Based Debut Through Collaboration of Gaming Arts and Evolution

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Iconic Online Games Set for Land-Based Debut Through Collaboration of Gaming Arts and Evolution

 

Gaming Arts, LLC and Evolution, through its dedicated land-based slot games partner Bluhare Studios, announced a landmark collaboration to adapt a select group of Evolution’s most celebrated online slot titles for the land-based Class III gaming market. This partnership combines proven game mechanics, strong brand recognition, innovative features, and Gaming Arts’ suite of high-performance MOD EX cabinets to deliver products designed to meet the expectations of today’s land-based casino players.

The first wave of releases is scheduled for Q4 2025 in North America and will be available across Gaming Arts’ latest cabinet line-up: the MOD EX J55, MOD EX 227, and MOD EX 337. Four titles will lead the launch, each carrying a strong legacy in online gaming along with exciting new enhancements for the casino floor.

Divine Fortune has been a global standout since its debut, ranking as the number one title for Evolution in the United States. Performing well in New Jersey, Pennsylvania, Michigan, and in all states it can be found online. It’s no surprise it has inspired successful online sequels such as Divine Fortune Megaways and Divine Fortune Black. Now, this player favorite will make its long-awaited land-based debut. Developed in collaboration with Gaming Arts, Divine Fortune Ascensionbuilds on the success of the original with a fresh twist, introducing an all-new three-pot perceived persistence feature designed to heighten engagement.

Starburst, released in 2012, is one of the most recognizable slot titles in online gaming history and Evolution’s top performer globally. With its simple yet captivating gameplay, it has remained a staple for over a decade, inspiring sequels such as Starburst XXXtreme and Starburst Galaxy. Starburst Supernovareimagines this classic with a multiplayer-enabled format, launching as part of a two-game multi-pack. Both titles will feature a new perceived persistent bonus mechanic that culminates in a hold-and-spin feature, adding a fresh layer of excitement to an already proven brand.

This collaboration also creates new opportunities for integrated marketing campaigns across both online and land-based platforms, reinforcing brand engagement and building stronger connections with players.

“We are thrilled to be working with the Evolution team, which has long been an industry leader in creating compelling content for online gambling markets.  This partnership allows us to work with two of Evolution’s most celebrated titles and bring them to a brand new player base”, said Greg Colella, Chief Product Officer, Gaming Arts.

“Bringing these iconic titles to land-based casinos represents a major step forward for Gaming Arts,” said Rob Ziems, CEO of Gaming Arts. “This collaboration goes beyond simply combining Evolution’s exceptional game brands with our latest MOD EX hardware. We are working closely with Evolution to effectively adapt these classics for land-based play while also innovating and modernizing them to create fresh, engaging experiences that will truly resonate with today’s casino players.”

Todd Haushalter, Chief Product Officer at Evolution, said: “Since the beginning of online gaming, content has traditionally flowed in one direction; from land-based casinos to online. That approach made sense, as it brought proven experiences to digital audiences. What excites us now is reversing that trend by taking some of the most successful games in the history of online gaming and bringing them to land-based casinos. Evolution is thrilled to be at the forefront of this shift. This collaboration allows us to bring our world-class IP to the incredibly talented team at Gaming Arts, and watching them work their land-based magic to adapt and reimagine our games has been truly inspiring.”

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Gambling in the USA

TCSJOHNHUXLEY to Sponsor Inaugural G2E Dealer Championship

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G2E Las Vegas 2025 is set to host the first-ever US Dealer Championship, and TCSJOHNHUXLEY is delighted to announce its sponsorship of this landmark event. The championship, which celebrates the skill and professionalism of casino dealers, will take place at The Venetian Expo from October 7-9, 2025.

The G2E Dealer Championship will bring together the nation’s top casino dealers to compete for the title of “Best Dealer.” Contestants will be judged on their technical precision, game knowledge, and ability to provide a superior player experience.

As a proud sponsor TCSJOHNHUXLEY will be supplying all the Roulette tables for the competition, ensuring the highest standard of equipment for the championship. This not only highlights the company’s commitment to the dealers but also provides the perfect platform to showcase its renowned manufacturing expertise. TCSJOHNHUXLEY’s world-class Roulette tables are testament to the precision engineering and superior craftsmanship that has set the industry standard for decades.

Phil Lee, TCSJOHNHUXLEY Chief Financial Officer & Managing Director Americas comments, “We are delighted to be a part of the first G2E Dealer Championship, an event that truly celebrates the invaluable role of casino dealers. Dealers are the heart of the live gaming experience, and we are committed to supporting their success. Our outstanding Roulette tables will provide the perfect platform for these talented professionals to showcase their artistry and skill.”

The G2E Dealer Championship will take place at Booth #5225, located in The Strip at G2E.

The sponsorship underscores TCSJOHNHUXLEY’s unwavering commitment to the live gaming sector and the professionals who drive its success. The company invites all attendees to witness the championship and visit its stand at Booth #4439 during the expo to see its full range of innovative solutions.

 

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