GVC-powered BetMGM Strengthens Market-leading Gaming Offer with Evolution
BetMGM, a joint venture of GVC and MGM Resorts International, has successfully launched its new live casino product in partnership with Evolution. This complements BetMGM’s already market-leading gaming portfolio, and is further strengthened through the recent addition of industry-leading slot content from Playtech, DGC, and Ainsworth.
The addition of Evolution’s Live Dealer Games to GVC’s US platform which powers BetMGM, uniquely positions the company as the only operator in New Jersey to offer its customers content from both live studio providers in the state. The games are available in the state through BetMGM, as well as sister brands Borgata Casino and PartyCasino.
GVC also integrated and launched 20 exclusive online slot games for BetMGM with Ainsworth in New Jersey, including popular land-based slot titles such as Mustang Money and Eagle Bucks. The games were available on BetMGM for the first time online.
“These launches are a powerful demonstration of how GVC has helped BetMGM secure a market leading position in the US. Our ability to build partnerships and integrate premium content from providers such as Evolution has enabled us to deliver our customers cutting-edge gaming which is without parallel anywhere in the market. We are incredibly excited by the opportunity ahead of us as we expand our offering with new products and new states,” Colin Cole-Johnson, Director of Gaming Product at GVC, said.
“The GVC platform with its breadth of new and exclusive content, supported by sophisticated marketing and customer engagement tools, has established BetMGM as the clear market leader in iGaming in New Jersey. These same attributes put us in pole position to deliver a compelling customer offer which will establish us as a leader as new markets open up on a state by state basis,” Matt Sunderland, VP of Gaming at BetMGM, said.
