Caesars Entertainment has expanded its partnership with IBS Software to transform digital distribution and sales across its entire portfolio of properties.
Caesars is using IBS Software’s iHospitality distribution platform to provide real-time access to a global audience as it looks to fuel its recovery from the COVID-19 downturn. By centralizing operations and extending reach, iHospitality allows Caesars to reduce costs while increasing revenue.
“Digitization is critical to our distribution strategy. Throughout our partnership over the years, IBS Software has consistently demonstrated its ability to deliver an entirely digital distribution ecosystem with a flexible sales platform that has supported our strategies resulting in consistent growth. We’re excited to extend these capabilities to the rest of our portfolio,” Pavan Kapur, Senior Vice President of commercial operations for Caesars Entertainment, said.
“Caesars Entertainment is a globally recognized brand and we’re thrilled to be broadening our partnership with a company at the forefront of hospitality innovation. They recognize the power of digitization to accelerate growth and the need for a robust, fully-integrated, cloud-based merchandising platform, particularly at a time like this. Technology will be the catalyst of our industry’s recovery and we’re looking forward to bringing our commitment to innovation to support Caesars Entertainment on their journey,” Lisa Barker, VP Global Sales for Hospitality Solutions at IBS Software, said.
