IWG and New Hampshire Lottery Launch Integrated e-Instant Games
Collaboration with Scientific Games produces linked digital and printed formats of two popular IWG seasonal games
 IWG, the leading supplier of digital e-Instant games to member lotteries of the World Lottery Association and the North American Association of State and Provincial Lotteries, and the New Hampshire Lottery are launching two seasonal e-Instant titles, each with retail versions printed by Scientific Games.
The duo of seasonal fan-favorites from IWG, Halloween Extreme and Frosty Fun, will be added to the New Hampshire Lottery’s portfolio with Halloween Extreme going live on August 19, and Frosty Fun available from October 28. Both e-Instants are linked to their printed counterparts via cross-promotional Free Play awards intended to introduce retail players to the online versions of the games.
Converting its popular e-Instant titles into traditional retail versions has become common practice for IWG. Previously, for example, IWG’s Super Cash Buster game was co-produced as a retail scratch game for the Atlantic Lottery Corporation, Loto Quebec and Lotto New Zealand.
IWG’s reach across the North American lottery sector continues to grow rapidly and now includes partnerships with ALC, BCLC, Georgia Lottery, Kentucky Lottery, Loto-Québec, Michigan Lottery, Virginia Lottery and Pennsylvania Lottery.
Rhydian Fisher, IWG CEO, said: “Normally within the iLottery product offering, games that originate in retail make their way to online, but this is unique as it is the opposite of that. The New Hampshire Lottery has taken our successful e-Instant games and mechanics and applied them to retail tickets, which adds huge value for the retail experience, as players get new themes and mechanics from the iLottery offering.”
Charlie McIntyre, Executive Director of the New Hampshire Lottery, said: “Our recent IWG integration adds tremendous value to the New Hampshire iLottery experience, but the cross-promotional efforts with Halloween Extreme and Frosty Fun demonstrates how our partnership with IWG goes beyond that. We are excited to be launching Halloween Extreme and Frosty Fun in dual formats, and we are looking forward to more opportunities like this with IWG.”
