All major sports leagues have been postponed and most of the major sports leagues have been cancelled until further notice – more and more countries are banning major events, fewer and fewer sporting events are taking place. But how should sports betting providers react when enthusiastic betting customers, who want to pursue their hobby, no longer have an offer to bet on? What can you do as a provider who wants to remain relevant and maintain a corresponding offer for your players?
The answers are Virtual Sports (betting on virtual sports events) and eSports (betting on competitions in computer games).
Bets on popular online video games such as League of Legends, Dota 2, Starcraft 2 and CS: GO can hardly be ignored on today’s betting market. Especially in the target group of under 30s, eSports are becoming more and more popular and are now being broadcast 24 hours a day via channels such as Twitch. The worldwide turnover on eSports betting amounts to more than USD 1.8 billion, a figure that is all the more impressive considering the comparatively small fan base. But eSports are steadily gaining more fans, on the one hand due to an aging target group and on the other hand due to an increasing awareness.
The top players themselves, who are comparable in their professionalism and skill to professional soccer or tennis players, are now activating more fans than the Superbowl, for example. The Intel Extreme Masters eSports tournament in Katowice, Poland welcomed more than 173,000 spectators on site and 46 million online in 2019. With prize pools of up to USD 100 million (Fortnite World Cup 2019), player salaries are in no way inferior to those of many professional footballers.
Just like with traditional sports, bets are placed on individual teams and players in eSports. Due to the large number of different types of eSports, the resulting number of betting markets is enormous – the simplest and most suitable betting type for beginners, of course, remains the bet on the overall winner of the game.
The offer of eSports betting is growing steadily – and since it is already common in eSports to play without an audience (most of the season matches are held in small studios), eSports events are a great alternative to the sports events that are currently being canceled.
Depending on the legislature of the respective target market, eSports can complement their offer and are becoming increasingly important. Particularly during the current crisis, interest in eSPorts is likely to experience a rapid increase.
The top industry companies have all confirmed their interest to join the Sports Betting & Casino Summit North America (Virtual Conference), which will open its virtual doors between 23-24 June.
The virtual seats are limited, so hurry and register now to secure your seat(s)! REGISTER HERE
And among the many topics, we are putting together a special panel discussion which is titled “ESPORTS BETTING VS CLASSIC SPORTS BETTING IN NORTH AMERICA”
The panel discussion will be joined by leading experts such as J Moses (Investor & Board Advisor of Bet.Works), Grant Johnson (CEO at Esports Entertainment Group), David McDowell (Chief Executive Officer and Co-Founder at FSB) and Mark Robson (Co-Founder at Champion Sports). The discussion will be moderated by Marek Suchar (Head of Partnerships at Oddin.gg).
Investor, Advisor at Bet.Works
I have nearly 40 years of experience in sports, entertainment, technology, betting & games as a CEO, Founder, Investor, Advisor, Producer & a Director for public & private businesses around the world.
Currently I am hyper focused on the confluence of Technology, Games, eSports, Sports, Betting and Entertainment. I serve as a Director at Take-Two Interactive (Nasdaq: TTWO), publisher of Rock Star, 2K & Private Division Games. I’m also an investor & Board Advisor of Bet.Works (sports betting), ReadyUp (eSports team building), Prize Payments Pro (eSports), and SimulMedia.
After Princeton, I had the dream job of working at ABC Sports where I worked on sporting events around the world, including 4 Olympic Games. I spent 2 years as Special Assist to Roone Arldege, President of ABC News & Sports.
CEO at Esports Entertainment Group
Grant Johnson, B.A., Chairman and CEO, Esports Entertainment Group
Grant has served as Chairman and CEO of Esports Entertainment Group since 2015, where he oversaw the Company from its’ inception as an esports wagering company long before most of the world knew of the existence of esports, to a successful NASDAQ IPO and $8.4M raise in April 2020.
His experience in online gambling came from 1996 to 1999 where has Vice President of Vancouver based Starnet Communications International, Inc. a recognized leader in the Internet gambling industry. As Vice President of Business Development, Mr. Johnson led Starnet’s sales team and was a driving force behind Starnet’s leading market position in the B2B sector of the Internet gambling industry.
Mr. Johnson was instrumental in the business development activities at Starnet and was directly involved in establishing many of Starnet’s strategic industry partnerships. A subsidiary of Starnet, World Gaming, still exists today.
Chief Executive Officer and Co-Founder at FSB
David is the co-founder and CEO of FSB. FSB was established in 2007 with the vision to build the industry’s first highly automated sports betting platform driven by live data. The company has become established as a leading B2B solutions supplier best known for its live sports betting technology and as a pioneer of delivering fully managed trading services.
Co-Founder of Champion Sports
Mark Robson is the co-founder of Champion Sports, an innovative sports betting platform licensed by the Isle of Man Gambling Supervision Commission. Over the last 15 years, Mark has held a number of high-profile positions within the iGaming industry, including the Head of eGaming for the Department of Economic Development on the Isle of Man.
Head of Partnerships at Odding.gg
Marek Suchar, Head of Partnerships at Odding.gg started his career in financial services where he held senior and managerial roles in various areas including business development and sales. His passion for esports brought him to the industry, specifically to the betting vertical. Leveraging the newest technologies at Oddin, Marek aims to significantly improve the engagement within esports betting and build partnerships that will shape the future of esports and esports betting.
Do not miss this unique opportunity to attend a virtual conference that gathers all North American gaming industry experts for 2 days of discussions and networking. Register your seat now!