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DraftKings Signs Multi-year Partnerships With Three NBA Franchises

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DraftKings and FanDuel become co-official sports betting partners of the NBA

 

Expanding League Relationship Through New Celtics, 76ers, Pacers Deals

DraftKings Inc. announces expanded partnerships with three National Basketball Association (NBA) franchises, making DraftKings an official partner of the Boston Celtics, Philadelphia 76ers, and Indiana Pacers. All three partnerships include the use of official team marks and logos, in addition to various branding options, ultimately enhancing DraftKings’ user experience and bringing sports fans closer to their favorite NBA teams.

“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers. The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product,” said Ezra Kucharz, chief business officer at DraftKings. “Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”

PACERS: The partnership with the Pacers makes DraftKings the Official Daily Fantasy Sports and an official Sports Betting Partner of the Indiana Pacers. With this comes rights to marks and logos, as well as in-game promotions, activations, and branding. As part of the sponsorship, DraftKings will offer unique experiences for customers, including a VIP “Fantasy Camp” opportunity and “Honorary Team Captain Presentations”. This diverse suite of experiences, comprised of practice court scrimmages, game tickets, and alumni meet and greets, will provide unparalleled access for fans and users alike.

“We are delighted to welcome DraftKings into the Indiana Pacers’ family of corporate partnerships,” said Rick Fuson, Pacers’ sports and entertainment president and COO. “With prominent in-arena presence, presenting sponsorship of our popular post-game show hosted by Eddie White and other elements, our fans are certain to understand the strength and value of this partnership for both of us. It truly is a win-win.”

76ers: Per the agreement with the 76ers, DraftKings is now the exclusive and Official Daily Fantasy Partner – and a sportsbook and online casino partner – of the Philadelphia 76ers. As part of the partnership, along with traditional marketing and promotional opportunities, DraftKings will offer VIPs a “Court of Dreams” excursion allowing them an all-access, inside look at the 76ers’ training complex, in addition to season tickets and suites for hospitality and promotional use.

“Today marks a new, exciting chapter in the long-standing relationship between two of the sports industry’s most innovative companies, whose dedication to fan experience consistently raises the bar in the sports partnership space.  The 76ers are proud to continue to stand alongside DraftKings as we together create and amplify expanded and differentiated opportunities for fans to engage with our team, dynamic players and sport,” said Philadelphia 76ers President Chris Heck.

CELTICS: As part of the Celtics partnership, which focuses solely on Daily Fantasy Sports, DraftKings has been named the team’s Official Daily Fantasy Sports Partner. With this strategic relationship, DraftKings will continue to bolster its presence in its hometown market, gaining access to specific marketing promotions and impactful customer experiences like VIP watch parties, a “Play on the Parquet Event” and sweepstakes.

“Daily fantasy sports players are amongst the most highly engaged NBA fans,” said Celtics Team President Rich Gotham. “We’re happy to collaborate with our hometown partner, DraftKings, to serve Celtics fans through a variety of group activations and game day elements, including the presentation of our starting lineup across social channels.”

Since launch, DraftKings has seen over 500 million entries into DFS contests and about an astounding 40 percent of all DraftKings bettors have placed a wager on an NBA game. As an Authorized Sports Betting Operator of the NBA and the Official and Exclusive DFS and Sports Betting Partner of Madison Square Garden, DraftKings continues to invest heavily into NBA properties and fanbases. Ultimately, these partnership deals emphasize DraftKings continued commitment to growing its customer base and further positioning the company as an industry leader in sports gaming.

All DraftKings Sportsbook and Daily Fantasy offerings, including the NBA, are available for mobile download on both iOS and Android.

Daily Fantasy Sports

PrizePicks Announces Partnership with Dallas Stars

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PrizePicks, the largest daily fantasy sports operator in North America, announced a new partnership deal with the Dallas Stars. Marking its first official relationship with an NHL franchise, PrizePicks will be featured on local telecasts of Stars’ games via commercials and will be able to offer special VIP experiences to fans.

“We are thrilled to further establish the PrizePicks brand alongside a great franchise like the Dallas Stars. Texas is one of our most highly engaged markets, and hockey is one of our fastest growing segments. This partnership will accelerate our ability to enhance the gameday experience for fans,” Adam Wexler, CEO and Co-Founder of PrizePicks, said.

Highlights of the partnership include advertising spots during local broadcasts and placements on Digitally Enhanced Dasher Boards along the ice. In addition, PrizePicks will gain rights to the use of Dallas Stars logos and will co-collaborate on VIP experiences.

“Elevating the game day experience for our fans will always be a top priority for us. We’re excited about our partnership with PrizePicks, and we look forward to engaging with fans in this new and unique way,” Brad Alberts, President and CEO of Dallas Stars, said.

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Daily Fantasy Sports

Legacy Fantasy Sports Launches On-Demand Daily Fantasy Sports and Wins Best Product Experience Award at the 2024 Fantasy Sports & Gaming Association Winter Conference

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Revolutionary fantasy sports platform comes to market in time to extend the football season for thousands following the Super Bowl

The Legacy Fantasy Sports team has re-branded the company with the launch of its all-new, revolutionary fantasy sports app titled On Demand Daily Fantasy Sports (ODDFS) and took home the award for Best Product Experience: Start-Up at the Fantasy Sports & Gaming Association (FSGA) Winter Conference in Las Vegas.

ODDFS is available in the App Store and on Google Play. The change is not only in name but is also more representative of the innovative and first of its kind platform that allows players to be able to create and play in a fantasy sports contest, anytime, 24/7/365 days per year at the snap of your fingers.

“We couldn’t be more thrilled to win the Best Product Experience award at the FSGA Winter Conference,” the co-founder of ODDSF, John Latella, said. “The ODDFS app is literally for everyone and was designed specifically with kids and families in mind. This is why it was important to keep it a non-gambling platform that appeals to casual and die-hard fantasy enthusiasts alike who still want to engage in fantasy sports when there are no ‘live’ sporting events available or their favorite sports season has come to an end.”

As a social gaming fantasy sports app, ODDFS erases the limitations of traditional fantasy sports by allowing friends, co-workers, fans and family members of all ages to actively play in public contests or create their own daily fantasy sports (DFS) contests, no matter the sport, during times when no other platform can be active because there are no ‘live’ sporting events. With ODDFS, they can join or create a DFS contest 24/7/365, utilizing the players of today alongside the grinders, all stars and hall of famers that have stepped on the field over the last 20 years.

ODDFS proprietary technology allows fans to build a roster with players from today and legends of the past, extending each sport’s fantasy season from a few months to every day of the year. Create your roster with over 5,000 NFL players that have taken the field from 2000 to the present and over 30,000 players representing over 290 colleges and universities that have taken the field from 2013 to the present. Check out how we achieve this, as well as our revolutionary in-app functionality.

ODDFS unique in-app functionality includes social networking, weekly, monthly, yearly and all-time leaderboards for each sport, the DFS IQ, which provides the latest fantasy sports news in partnership with Fantasy Pros, customizable public and private leagues and a first-of-its-kind rewards program where users earn points based on the amount of contests that they play in that can be redeemed for in-app rewards.

“Winning this FSGA award is a thrilling achievement because we created ODDFS as a response to the lack of innovation and repetitive nature of the fantasy sports market,” the Chief Operating Officer for ODDFS, Ray Bonkowski, said. “The industry has been focused on sports betting and gambling, which we believe has left a large gap in the market. Our product was built to provide an option for new and existing fantasy sports fans during a period when ESPN, Yahoo, DraftKings, FanDuel and other operators cannot provide an NFL or college football DFS contest because there are no live games on the schedule.”

With over 350 million people playing fantasy sports worldwide, ODDFS believes that many of these are non-sports betting/non-gambling motivated and interested in playing whenever they want. Furthermore, in the United States alone there are 25 million people between the ages of 13 and 17 that currently cannot play DFS on any of the other platforms. We look forward to changing that with ODDFS. For media inquiries, affiliate and partnership opportunities and more information please contact Charlie Bernard at Charlie@ LegacyFantasySports. com.

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Daily Fantasy Sports

SCCG Management Announces Strategic Partnership with Flex Fantasy

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SCCG Management, a leading advisory firm in the gambling industry, has entered into a strategic partnership with Flex Fantasy, a groundbreaking Daily Fantasy Sports (DFS) platform. This collaboration signifies a major expansion of SCCG’s vast network of top-tier products, platforms, and solutions in the gambling sector.

Flex Fantasy introduces an innovative way to engage with fantasy football, leveraging the rosters from existing leagues on platforms like Sleeper, Yahoo, or ESPN. With its unique proposition, Flex Fantasy allows users to create new challenges, join existing ones, and compete for real money, elevating the traditional fantasy football experience to a new level.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our alliance with Flex Fantasy is a strategic move to diversify and strengthen our portfolio in the competitive DFS landscape. With our expertise in strategic advisory and business development, we are excited to support Flex Fantasy’s revolutionary approach to fantasy sports.”

Flex Fantasy’s platform stands out with features such as Best Ball, where the best players are auto-filled into lineup slots, and Head 2 Head games that mimic users’ starting lineups, ensuring that every decision counts. Available for real money games in numerous states, Flex Fantasy is set to transform how fantasy sports are played.

Joel Cettina, CEO of Flex Fantasy, said: “Flex Fantasy is thrilled to announce its partnership with SCCG. Together, we’re committed to enhancing the excitement and playability of fantasy sports for millions of fans worldwide. With SCCG by our side, Flex Fantasy can now fulfill its promise to extend the way we play fantasy sports, delivering unprecedented fantasy and gaming experiences across major sports. We’re excited to embark on this journey of innovation and entertainment.”

This strategic partnership marks a significant step for both SCCG Management and Flex Fantasy in navigating and leading the dynamic and evolving DFS market.

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