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Gambling in the USA

Harrah’s Northern California Celebrates Grand Opening Weekend

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A spectacular drone light show lit up the night sky in Amador County, Calif.this weekend as Harrah’s Northern California celebrated the official grand opening of Northern California’s only Caesars Rewards-affiliated casino.

Drawing guests from across the region, the highly-anticipated entertainment destination hosted round-the-clock promotional giveaways for players and invited guests, who took advantage of the casino’s affiliation with Caesars Rewards by earning Reward Credits that may be redeemed across the network’s more than 40 casino-resorts worldwide.

Hundreds of guests gathered outside the casino on Friday, May 17 to see the highlight of the grand opening festivities, a custom-designed Intel drone light show. The performance featured 300 Intel® Shooting Star ™ drones, which are designed for entertainment purposes and capable of creating more than four billion color combinations to light up the sky.

The Intel drone light show was accompanied by a dynamic 3D projection mapping of the casino exterior and spectacular pyrotechnics display. Designed exclusively for Harrah’s Northern California, the projection mapping and drone light show depicted imagery associated with the sumptuous collection of vineyards and scenic vistas in Amador County ahead of transitioning to reveal card suites and dice commemorating the rich history of Harrah’s gaming legacy. An over-the-top pyrotechnics display concluded the spectacular event as the Harrah’s Northern California logo danced in the night sky.

“This weekend was as much a celebration of opening as it was a ‘thank you’ to the local community and our guests who have been so supportive of the development,” said Buena Vista Rancheria Chairwoman Rhonda Pope-Flores. “The Buena Vista Rancheria of Me-Wuk Indians have a long history of hospitality and this weekend was just the start of many celebrations we plan to bring to the community.”

Since opening its doors at the end of April, Harrah’s Northern California has welcomed a steady stream of guests and players eager to be among the first to place bets in the casino and explore the new entertainment destination. The property, which broke ground in March 2018, boasts 950 slot machines, 20 tables games, three fast-casual dining concepts and one casual elegant dining venue, Louie Oliver’s Restaurant & Bar which features an array of local fare and fresh, farm-to-fork selections. Harrah’s Northern California guests benefit from the many advantages and perks of the casino’s agreement with Caesars Entertainment, including earning Caesars Rewards member privileges and preferred access to Caesars’ resorts and amenities in Las VegasLake Tahoe and around the world.

 

HARRAH’S NORTHERN CALIFORNIA
Harrah’s Northern California is a state-of-the art, 71,000 square-foot entertainment destination nestled in the scenic foothills of Amador County, Calif. The property boasts 950 slot machines, 20 tables games, three fast-casual dining concepts and the casual elegant Louie Oliver’s Restaurant & Bar. Harrah’s Northern California guests benefit from the many advantages and perks of the casino’s agreement with Caesars Entertainment, including earning Caesars Rewards member privileges and preferred access to Caesars’ resorts and amenities in Las VegasLake Tahoe and around the world. Harrah’s Northern California Casino is located on the Buena Vista Tribe reservation land in Amador County, approximately one-mile south of the town of Buena Vista, 28 miles northeast of the City of Stockton, and 32 miles southeast of the City of Sacramento.

 

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Source: Harrah’s Northern California

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Compliance Updates

Arizona Department of Gaming Releases October Sports Betting Figures

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Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.

The state collected approximately $2.35 million in privilege fees in the month.

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Gambling in the USA

Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series

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Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.

Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.

The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.

The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.

Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.

Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and  through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.

“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”

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Gambling in the USA

Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions

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Saracen Casino Resort has selected Quick Custom Intelligence’s (QCI) Chatalytics, an integrated AI-driven suite, to revolutionize its casino operations and elevate guest experiences. The QCI Chatalytics solution, which includes Slot Copilot, Player Copilot, Dashboard, and the Robot Button, leverages OpenAI integration to provide real-time insights and streamlined decision-making across the casino floor.

QCI Chatalytics offers a powerful blend of AI-powered tools designed to optimize both player and slot management. With Slot Copilot, operators gain enhanced capabilities for real-time slot performance monitoring, predictive analytics, and dynamic task assignment. Player Copilot delivers personalized player engagement by analyzing customer data to inform service decisions and reward recommendations. The Dashboard component offers an intuitive, real-time display of key metrics, enabling data-driven insights at a glance. Additionally, the innovative Robot Button automates routine processes, allowing staff to focus on higher-value tasks and improve overall efficiency.

Clayton Mason, Senior Director of Marketing of Saracen Casino Resort, expressed enthusiasm about the partnership: “Integrating QCI Chatalytics into our operations marks a significant step in our strategy to harness the power of AI. With advanced tools like the Robot button, Slot Copilot and Player Copilot, we can deliver a more tailored and efficient experience for our guests while gaining deeper insights into our gaming operations.”

Dr. Ralph Thomas, CEO of QCI, shared his vision for the collaboration: “We’re excited to bring the capabilities of QCI Chatalytics to Saracen Casino Resort. By integrating OpenAI technology, our solution provides unprecedented levels of automation and insight. We believe Chatalytics will play a crucial role in optimizing floor operations and enhancing guest satisfaction through real-time, data-driven decision-making.”

The QCI Chatalytics platform is part of Quick Custom Intelligence’s commitment to driving innovation in the gaming industry, offering a comprehensive suite of solutions to streamline operations and enhance the player experience.

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