Phi Gaming LLC (Phi) continues its momentum within the promotional kiosk vertical with the announcement that Tuscany Suites & Casino (Tuscany) has selected and installed Phi’s Lush platform and promotional kiosk solution for its loyalty and patron management needs.
Tuscany will utilize Phi’s full product suite to include patron management, earn & shop, earn & get, drawings, swipe & win, AdPlus (impression marketing), sport pick em’s, interactive games and other resort engagement tools. Phi’s customizable service delivery platform brings flexibility and speed to build out additional capabilities that are unique and proprietary to Tuscany. The flexibility of the Lush platform, coupled with service, were key drivers in the decision to move forward with Phi.
“Strategically, Tuscany is very important to Phi. We have to get the locals market right and having a forward-thinking and aggressive partner in Tuscany guides us through the innovation curve. We will work hard to provide the ROI and confidence expected in any successful partnership,” said Phi’s Executive Vice President & COO, Dr. John Hale.
“Tuscany has been an amazing partner for Phi; their staff is engaging, inquisitive and during the deployment process have offered numerous suggestions to make the product better! Continuous improvement is in Phi’s DNA as we rollout new features, products and services,” said Phi’s Vice President of Operations, Shawn Scranton.
“Within my role at Tuscany, I am tasked with profit maximizing as well as implementing loyalty marketing strategies to new and existing players. I’ve experienced both in our short time! With our new Phi Gaming kiosks, I was able to see not only growth in redemption promotions, but our operations team at the Players Club has been much smoother. I am thankful for their product; it compliments my already amazing staff and the players have taken keenly to the product,” said Tuscany’s Director of Marketing, Cathy Vongnaraj.
Phi is first and foremost a service and software development company located within the Arts District in downtown Las Vegas, NV. Phi has expanded its reach with international offices in Port Louis, Mauritius and Berlin, Germany. At our core, we believe complexity is wasteful. We believe in building a world around simple interactions that are enjoyable. We do this by designing and developing useful engagement products that capture our customer’s voice. To engage beyond gaming and give our customers loyalty without limits we are guided by our most important assets: people, partners, portfolio, passion and productivity. The answer is yes….what is the question? For further information, visit the company’s website at www.tryphi.com
About Tuscany Suites & Casino:
Located in the heart of Las Vegas, Tuscany Casino offers 24-hour action for Las Vegas locals and visitors alike. Whether you’re trying your luck on slots and favorite video poker games, rolling the dice in an exhilarating table game, or placing a bet on your favorite sports team, the Tuscany Casino offers gambling excitement for everyone! The Tuscany Casino boasts more than 800 slot and video poker games. With a fantastic Players Club, daily promotions & tournaments, and some of the loosest slots in Las Vegas, your payout awaits you at the Tuscany Casino.
SOURCE Phi Gaming, LLC.