Gambling in the USA
RISQ joins forces with Chalkline Sports to deliver jackpot-enabled free-to-play sports games
Innovative iGaming insurance platform and US-based turnkey customer acquisition and engagement tool for operators and media, team up to offer engaging acquisition and retention games
RISQ collaborates with Chalkline Sports to deliver jackpot-enabled free-to-play sports gamesJanuary, 2019: RISQ, the iGaming Insurance Platform iGiP™, used by operators to power successful jackpot-based marketing campaigns, has joined forces with Chalkline Sports to scale up incremental revenue opportunities for sports betting operators within new player and existing player segments.
Chalkline Sports provides fun, simple live-odds free-to-play (F2P) sports games backed by rich data visualisation and customer personalisation software, which is powered by proprietary Bettor BI. Engaging, topical F2P games platform drives new sign-ups, re-monetises dormant database segments and predicts future customer behaviour. By using rich data visualisation and employing BettorBI, operators can run campaigns that target higher margin bets and bets struck per session.
Chalkline’s games, which cover all US sports (40+leagues), essentially increase operators’ incremental revenue opportunities by boosting game conversion rate to more than 72% and email open rate to over 45%. Overall this leads to a cut of acquisition costs by 80%.
RISQ’s iGaming insurance Platform iGiP™ gives operators and platform-providers access to some of the biggest non-networked jackpot payouts in the industry. Customisable jackpot size can be used to create winning anticipation among targeted segments of the database.
The combination of RISQ’s audience-pulling customisable jackpots, and Chalkline’s turnkey player engagement platform, predicting players future behaviour make this a very competitive marketing tool in a very cutthroat industry. Chalkline’s social media channel strength and the allure of substantial jackpots create a powerful proposition to penetrate the millennial audience.
RISQ’s iGaming insurance platform (iGiP) leverages the capacity of over twenty global reinsurance markets. The platform includes a range of insurance backed applications which are constantly developing, including: Game Jackpots, Sports Jackpots, Promotional Jackpots, Numbers Betting, and High Stakes Coverage for Sportsbooks and Casinos.
Julian Borg-Barthet, Director of Business Development at RISQ, said: “I am thrilled about the collaboration with Chalkline Sports, one of the best customer engagement platforms featuring all US sports. By offering such a wide choice of US sports events, Chalkline’s personalised and BI powered fun F2P games in combination with RISQ’s strong jackpot-based marketing campaigns, put operators in a strategic position to dominate the market by achieving higher than average customer conversion and incremental revenue increase.”
Daniel Kustelski, CEO, Chalkline Sports said: “At Chalkline we have operated regulated sports books on three continents and built an intelligent F2P sports game platforms around this. Our aim is to get US-based operators a head start in a post PASPA landscape. Being the front-runner in the race for market share boils down to strong performance in important key metrics like reducing customer acquisition costs and retaining and engaging existing customers. Chalkline Sports integration with RISQ is a partnership that places operators in pole position when it comes to acquiring and retaining new players. We’re launching RISQ with the 2019 Super Bowl and have big plans beyond that.”
About RISQ:
RISQ is the leading iGaming insurance platform iGiP™ creating new levels in player acquisition and retention via scalable jackpots of up to £150m. These flexible solutions offer operators and platform-providers access to some of the biggest payouts in the industry. RISQ also provide prize coverage for Numbers Betting (including national, state and provincial lottery betting) as well as free-to-play sports jackpot games for event-based competitions. RISQ’s insurance platform provides scalable technology and contracting solutions, backed by a team of innovative and experienced professionals in both risk and sporting analytics, and leverages over a dozen global reinsurance markets.
About Chalkline Sports:
The Chalkline Free-to-Play (F2P) Sports Game platform provides turnkey customer acquisition and engagement tools for operators and media. Chalkline F2P mobile-first live-odds competitions engage and educate sports bettors and fans of all experience levels, and the platform has quickly deployed over 1,000 F2P games from over 100 leagues in 40+ sports. Players can challenge friends in season-long games or enjoy snack-sized pop culture favorites like 2018’s Royal Wedding Game. Chalkline is an approved gaming vendor in NJ and PA.
Gambling in the USA
Mechoopda Casino to Suspend Operations Effective January 31, 2025
The Mechoopda Indian Tribe has announced that the Mechoopda Economic Gaming Authority (MEGA) Board has made the decision to suspend operations at Mechoopda Casino. The final day of operations will be Friday, January 31, 2025.
The Mechoopda Casino says this decision comes after months of deliberation and efforts to address the various challenges affecting the casino’s operations.
Dennis Ramirez, Tribal Chairman of the Mechoopda Indian Tribe, said: “Suspending operations at the Casino is a heart-wrenching decision that affects not only our Tribe but also our valued employees, customers, and the surrounding community. While this chapter is closing, our commitment to the Casino’s long-term vision remains steadfast. For over 25 years, this project has been a cornerstone of our economic development goals, and we will continue to work toward its future reopening.”
The Tribe is taking steps to support both its employees and community partners during this transition period:
Employee Support: The Tribe is committed to offering resources and guidance to assist team members through this difficult time.
Remaining Open Until January 31: The Casino will remain open through its final day of operation, giving guests the opportunity to enjoy the remaining days of service.
Compliance Updates
Arizona Department of Gaming Releases October Sports Betting Figures
Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.
The state collected approximately $2.35 million in privilege fees in the month.
Gambling in the USA
Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series
Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.
Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.
The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.
The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.
Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.
Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.
“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”
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