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Volume-based bidding: why it fails and what smart marketers do instead

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Volume-based bidding: why it fails and what smart marketers do instead

Volume-based bidding: why it fails and what smart marketers do instead

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Volume-based bidding: why it fails and what smart marketers do instead

Volume-based bidding: why it fails and what smart marketers do instead

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Boomerang Partners highlights from iGB Affiliate Barcelona 2026: The Sports Marketing & Betting Calendar 2026 presentation, sports activations and the ‘Best Live Event Marketing Campaign’ award

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Volume-based bidding: why it fails and what smart marketers do instead

Volume-based bidding: why it fails and what smart marketers do instead

Allan Stone, CEO at Intelitics, says that volume bidding is showing its cracks amid rising acquisition costs and the need for increased accountability, with a value mindset now required for…
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